Remember when commercial real estate marketing strategy was as easy as putting an ad in the newspaper and receiving a ton of calls? Me neither, but maybe someone does. Now-a-days success in commercial real estate marketing strategy comes with defining, planning and acting before we see any real results. Here are some secrets to help [...]
Most agents and brokerages put their commercial real estate marketing plan aside because they are busy making deals and working on the day-to-day. I'm here to give you a digital marketing plan that will automate your commercial real estate marketing. Let’s build a sales funnel. You can dump cold leads in and get sales on [...]
Perhaps the greatest mystery to a commercial real estate agent or broker is the SEO of their website. Honestly, it’s the greatest mystery to most people, so let’s not blame our industry. Here is a list of most-likely reasons your website has no traffic and how to fix it. Reasons why your commercial real estate [...]
If you have a commercial real estate website but struggling to generate traffic, here are 12 ways you can increase visibility to your website. #1 Local Searches. Have you noticed that when you search for a business, Google will show the 3–5 businesses closest to you? They pull this information from Google My Business. Sign [...]
“Am I niching down in commercial real estate too soon?” I get this question a lot. Targeting your market in commercial real estate can be tricky, especially in this market. It’s stressful to choose a niche and 100% stick to it when the office market has been shaky, the “experts” can't decide if retail is [...]
If you have a commercial real estate website, but it has yet to show any monetary value, consider focusing on conversions. How most designers set up a commercial real estate website isn’t necessarily the best way to turn visitors into paying clients. If you want your website to start working for its electrons, follow these [...]
Getting commercial real estate leads doesn’t have to be expensive or even time consuming. Here are some great options on how to get fresh commercial real estate leads. Email Lists 1. Reonomy List. Getting a commercial real estate leads list from Reonomy is simple and easy. Their filtering software makes it easy to pull only [...]
Getting better SEO (search engine optimization) rankings on Google (and other search engines) can seem like a daunting process. There are so many resources and articles written on SEO it’s hard to know where to begin. Here are a few simple ways to get your commercial real estate SEO efforts to rank better in Google. [...]
Planning your commercial real estate marketing is essential to staying on track. Keep focused on a single goal to ensure effectiveness. All your marketing pieces, strategies and short-term experiments should all adhere to a single goal – LEADS. If a marketing experiment brought in zero leads, change it, or remove it. This industry isn’t about [...]
Commercial real estate budget marketing can be done without breaking the bank, even with a limited marketing budget. With a little creativity and some smart marketing strategies, you can attract new commercial real estate clients and close deals without spending a fortune. 1) Blog / Content Creation = $0 Writing won’t take money, just time. [...]