If you’re tired of constantly hitting the phone every time your sales pipeline gets stagnant, it’s time to start thinking about creating a lead generating machine that works 24/7 without you. Let’s breakdown what exactly we need to get started. #1 Start with a Lead Magnet (Sales Vehicle) A lead magnet (for those of you [...]
There are several Customer Relationship Management (CRM) platforms available that cater specifically to the needs of commercial real estate agents. The best CRM platform for you will depend on your specific requirements and preferences. Here are some popular CRM platforms used by commercial real estate agents to build their client relationships and manage properties. #1 [...]
As a commercial real estate agent, having well-made marketing materials is essential for effectively promoting your services and properties. Here are some essential marketing materials you should consider: #1 Property Brochures. Create visually appealing property flyers that highlight the key features, specifications, and benefits of the properties you represent. Include high-quality photographs, detailed floor plans, [...]
I used to work in a commercial real estate brokerage, I know what it’s like. If your deals have past and you have nothing in the pipeline, brokers start screaming that you need to cold call. Cold call or you’ll never get another deal again! Cold calling is one tool in a warehouse full of [...]
Getting a commercial real estate marketing strategy together as agent is tricky, since you are expected to do EVERYTHING by yourself. Here is a step-by-step guide for marketing tactics you can implement quickly. #1 Define Your Marketing Goals. Determine what you want to achieve with your marketing efforts. Are you looking to generate leads, target [...]
When you advertise commercial real estate services, it’s essential to showcase your expertise, professionalism, and the unique value you bring to clients. Here are some tactics and tools for effectively advertising your commercial real estate business: #1 Develop a Strong Brand Identity. Create a brand identity that reflects your brokerage’s values, mission, and unique selling [...]
When the economy is uncertain and looking shaky, it’s not the time to get cute. Instead, put in your time and energy into tried-and-true fundamentals. Here are some fundamental ways to generate commercial real estate leads: #1 Networking. Build and maintain a strong network within the commercial real estate industry. Attend industry events, join professional [...]
Advertising commercial real estate effectively requires a blend of creativity, strategic thinking, and a deep understanding of market trends. Whether you're a seasoned professional or new to the field, harnessing the power of innovative advertising techniques can transform your approach and yield impressive results. #1 High-Quality Photography and Videography. You don’t have to invest in professional [...]
Cold emailing, when done with a modern spin, can be an effective way for commercial real estate agents to reach potential clients and generate leads. Here are some tips to help you maximize your cold emailing efforts: #1 Personalize your emails. Avoid sending generic mass emails. Personalization is key to grabbing the recipient’s attention. You [...]
If your deals have slowed down a bit and you’re wondering how you can temporarily branch out to get some cash flow, here are some ideas for an agent to supplement their commercial real estate revenue. #1 Property Management. Offer property management services to your clients, where you can handle the day-to-day operations, schedule maintenance, [...]