Traditional advertising methods can be a huge expense, especially if they don't align with your marketing strategy and effectively reach your target audience interested in an investment property or lease. Newspaper ads, magazines, mailers, radio, and billboards can take a massive chunk out of your budget. While they were the only way to “get the [...]
I’ve been working in the commercial real estate marketing game for a long time. Here are the main mistakes I see brokers and agents making repeatedly. #1 No transitional call to action. Listen up! Not everyone wants to schedule a consultation today. Offering a freebie in your commercial real estate marketing plan is a great [...]
When it comes to the stages of generating commercial real estate leads, a clearly defined process with several stages of interactions is key to scaling the process and making it hands-free. A well-made commercial real estate sales funnel will use multiple collection points to pull contact information. Email marketing platforms can identify which clients [...]
A lot of commercial real estate professionals are deciding against having a website. There is a common belief that commercial real estate website design is all cost with zero payouts. If you're nodding along in agreement, this guide is for you. Here is a guide to make your commercial real estate website design pay [...]
Gone are the days when a newspaper ad would bring in plenty of leads and not break your bank. Now-a-days, we have to think about different ways to do our commercial real estate marketing, get in front of our target audience, without going over budget. Here are seven ideas on how you can do [...]
The concept of targeting a market is where many agents stall in their commercial real estate marketing. Most are terrified that if they call themselves “retail specialist” they’ll be out of every industrial, office and land deal. The purpose of marketing is to identify a target audience of exactly who wants your services and advertise [...]
I've met a lot of commercial real estate agents and brokers in my day, based on my personal experience, I can safely assume you've done approximately ZERO commercial real estate marketing in the past. I'm going to start at the beginning and work my way up to expert level, so stick with me on [...]
Branding can be the difference between seen and passed over. Commercial real estate branding is often underestimated, as many brokers believe a logo and a color scheme is all you need for a brand identity. Let's work to elevate your commercial real estate branding and establish a competitive and memorable identity. Importance of a Branding [...]
People enter commercial real estate as a career due to many reasons, but one of them is because they want to earn a 7-figure income. It’s not a secret that commercial real estate agents tend to make a lot of money quickly, but it doesn’t happen overnight.Earning a 7-figure income as a commercial real estate [...]
Navigating the commercial real estate marketing process can be overwhelming. Finding a reliable marketing partner simplifies this journey. In a sea of options, it's essential to identify the top commercial real estate marketing companies. Major Players in the Commercial Real Estate Real Estate Marketing World Here are some of the industry leaders that have [...]