I’m going to be brutally honest. Cold calling, cold emailing, cold direct messages, cold text messages are probably not going to be the most profitable use of your time. Before you get mad, let me explain! I can’t get incoming calls from one of my clients because he is an avid cold caller. My phone [...]
“Why are the big brokerages getting all the deals and I’m being passed over?” – Everyone Sometimes it feels like we’re seeing nothing but press releases congratulating those huge brokerages on yet another deal and we’re wondering how we can possibly compete. There are a few ways we can effectively stand out against the bigger [...]
If you are selling ANYTHING you need a sales funnel. This applies to Grant Cardone, Tony Robins, and you…equally. I would even go out on a limb and say that sales funnels are MORE important for us in commercial real estate than other industries. This is because our purchase cycle is FREAKIN’ LONG. We’re also [...]
Getting a commercial real estate marketing strategy together as agent is tricky, since you are expected to do EVERYTHING by yourself. Here is a step-by-step guide for marketing tactics you can implement quickly. #1 Define Your Marketing Goals. Determine what you want to achieve with your marketing efforts. Are you looking to generate leads, target [...]
When you advertise commercial real estate services, it’s essential to showcase your expertise, professionalism, and the unique value you bring to clients. Here are some tactics and tools for effectively advertising your commercial real estate business: #1 Develop a Strong Brand Identity. Create a brand identity that reflects your brokerage’s values, mission, and unique selling [...]
Advertising commercial real estate effectively requires a blend of creativity, strategic thinking, and a deep understanding of market trends. Whether you're a seasoned professional or new to the field, harnessing the power of innovative advertising techniques can transform your approach and yield impressive results. #1 High-Quality Photography and Videography. You don’t have to invest in professional [...]
Cold emailing, when done with a modern spin, can be an effective way for commercial real estate agents to reach potential clients and generate leads. Here are some tips to help you maximize your cold emailing efforts: #1 Personalize your emails. Avoid sending generic mass emails. Personalization is key to grabbing the recipient’s attention. You [...]
Do you have a commercial real estate listing that just won’t sell or lease? It’s time to try some techniques to get that problem listing out of your hair! Here are eight ways to advertise commercial real estate listings and get visibility without breaking your budget. #1 Brochure Template ($185) If you need help with [...]
“Am I niching down in commercial real estate too soon?” I get this question a lot. Targeting your market in commercial real estate can be tricky, especially in this market. It’s stressful to choose a niche and 100% stick to it when the office market has been shaky, the “experts” can't decide if retail is [...]
Planning your commercial real estate marketing is essential to staying on track. Keep focused on a single goal to ensure effectiveness. All your marketing pieces, strategies and short-term experiments should all adhere to a single goal – LEADS. If a marketing experiment brought in zero leads, change it, or remove it. This industry isn’t about [...]