Cold emailing, when done with a modern spin, can be an effective way for commercial real estate agents to reach potential clients and generate leads. Here are some tips to help you maximize your cold emailing efforts: #1 Personalize your emails. Avoid sending generic mass emails. Personalization is key to grabbing the recipient’s attention. You [...]
Do you have a commercial real estate listing that just won’t sell or lease? It’s time to try some techniques to get that problem listing out of your hair! Here are eight ways to advertise commercial real estate listings and get visibility without breaking your budget. #1 Brochure Template ($185) If you need help with [...]
“Am I niching down in commercial real estate too soon?” I get this question a lot. Targeting your market in commercial real estate can be tricky, especially in this market. It’s stressful to choose a niche and 100% stick to it when the office market has been shaky, the “experts” can't decide if retail is [...]
Planning your commercial real estate marketing is essential to staying on track. Keep focused on a single goal to ensure effectiveness. All your marketing pieces, strategies and short-term experiments should all adhere to a single goal – LEADS. If a marketing experiment brought in zero leads, change it, or remove it. This industry isn’t about [...]
Commercial real estate budget marketing can be done without breaking the bank, even with a limited marketing budget. With a little creativity and some smart marketing strategies, you can attract new commercial real estate clients and close deals without spending a fortune. 1) Blog / Content Creation = $0 Writing won’t take money, just time. [...]
I've been working in commercial real estate marketing for a long time. There is one concept in commercial real estate that hinders your success but it keeps coming up again and again. And I want to set the record straight. I HATE the concept of “GO BIG OR GO HOME.” I hate this concept so [...]
Traditional advertising methods can be a huge expense, especially if they don't align with your marketing strategy and effectively reach your target audience interested in an investment property or lease. Newspaper ads, magazines, mailers, radio, and billboards can take a massive chunk out of your budget. While they were the only way to “get the [...]
I’ve been working in the commercial real estate marketing game for a long time. Here are the main mistakes I see brokers and agents making repeatedly. #1 No transitional call to action. Listen up! Not everyone wants to schedule a consultation today. Offering a freebie in your commercial real estate marketing plan is a great [...]
When it comes to the stages of generating commercial real estate leads, a clearly defined process with several stages of interactions is key to scaling the process and making it hands-free. A well-made commercial real estate sales funnel will use multiple collection points to pull contact information. Email marketing platforms can identify which clients [...]
I've met a lot of commercial real estate agents and brokers in my day, based on my personal experience, I can safely assume you've done approximately ZERO commercial real estate marketing in the past. I'm going to start at the beginning and work my way up to expert level, so stick with me on [...]