Today, let's dive into the world of having a thriving online presence – it's like having a spotlight on you but on the internet, so it’s less intense. Let's chat about how you can shine in commercial real estate’s digital universe! It’s not very crowded in here, there’s plenty of room for you too. [...]
As the year ends, it's the perfect start thinking about your marketing strategy for 2024. #1 Specialties. It’s easier to make offers to a cold audience when you have a specialty. Think about it from your client’s point of view. If you had an industrial complex you wanted to sell, you’d look for an [...]
I’m going to be brutally honest. Soon, cold calling, cold emailing, cold direct messages, cold text messages are probably not going to be the most profitable use of your time. Before you get mad, let me explain! I can’t get incoming calls from one of my clients because he is an avid cold caller. My [...]
There are $1.4 trillion worth of loans coming due from today to 2025. If I was a commercial real estate agent in this market, here’s what I’d be doing right now. #1 Prospecting small banks. Unless the interest rates drop dramatically, the “doom loop” is coming. Consider prospecting small banks and letting them know [...]
“Why are the big brokerages getting all the deals and I’m being passed over?” – Everyone Sometimes it feels like we’re seeing nothing but press releases congratulating those huge brokerages on yet another deal and we’re wondering how we can possibly compete. There are a few ways we can effectively stand out against the bigger [...]
When we look at our competitors, we see finely sculpted machines that offer every service, report, and assessment under the sun. As their smaller competitors, we do what we believe is logical. We copy them. We offer every service for every industry, for every property type. We post on every social media channel, we call, [...]
If you are selling ANYTHING you need a sales funnel. This applies to Grant Cardone, Tony Robins, and you…equally. I would even go out on a limb and say that sales funnels are MORE important for us in commercial real estate than other industries. This is because our purchase cycle is FREAKIN’ LONG. We’re [...]
Getting your marketing together can be difficult for a commercial real estate agent since you are expected to do EVERYTHING by yourself. Here is a step-by-step marketing strategy you can implement quickly. #1 Define Your Marketing Goals. Determine what you want to achieve with your marketing efforts. Are you looking to generate leads, target [...]
When advertising your commercial real estate services, it's essential to showcase your expertise, professionalism, and the unique value you bring to clients. Here are some ideas for effectively advertising your commercial real estate business: #1 Develop a Strong Brand Identity. Create a brand identity that reflects your brokerage's values, mission, and unique selling proposition. [...]
To advertise your commercial real estate listings effectively and stand out from the competition, consider these creative strategies. #1 High-Quality Photography and Videography. You don’t have to invest in professional photography and videography. Consider buying a nice camera in lieu of your phone. High-quality visuals can capture the attention of potential buyers or tenants [...]