Commercial real estate marketing is similar to other marketing forms as it shares the same objectives, principles, and strategies. The major differences between the industries are the tools available to deploy the best practices and achieve success. To make commercial real estate marketing work, you need to take advantage of specific marketing tools. That will help sellers, investors, and real estate agents market their properties in the best manner.

We will be sharing the essential commercial real estate online marketing tools that will take your marketing efforts to the next level. Real estate agents can leverage these tools to market their commercial properties online successfully. These commercial real estate online marketing tools include:

1.    Reonomy

If you’re looking for a tool that allows you to build leads and efficiently prospect clients, the Reonomy platform is for you. It features the biggest owner database of commercial real estate property. It provides an extensive range of tools designed to help commercial real estate agents identify properties that aren’t on the market currently. Generate Commercial Real Estate Leads with Reonomy.

The platform offers a comprehensive range of information such as mailing addresses, emails, and phone numbers. Every commercial marketing campaign relies on accurate contact information, and Reonomy allows you to take advantage of this information and form a dynamic marketing plan.

2.    Google Advanced Search

Users can take advantage of Google Advanced Search to create a list of properties that haven’t been bought or sold as yet. That provides an excellent opportunity to real estate agents who can find properties that haven’t been traded on the market. All you need to do is find a listings platform and then run a Google Advanced search to look for listings that have expired.

You can use the search results and find properties that haven’t been sold and take advantage of that information to get in touch with property owners.

3.    LinkedIn Sales Navigator

You can take commercial real estate marketing to the next level with LinkedIn Sales Navigator. You can use several tools to build leads and search for properties using different filters like geography and job title. You can then save listings results from the search or individual leads that will give you the desired results with your custom marketing campaigns. How to Attract Commercial Real Estate Clients.

4.    StumbleUpon

The discovery engine StumbleUpon is designed to recommend and find web content for users, and readers can discover content based on the interests they have listed. Commercial real estate agents can use StumbleUpon to create targeted content and build an audience. There is also a section for real estate where you can upload content and increase your readership size.

5.    Testimonials

All commercial real estate agents can build trust and authority in the industry through testimonials. They should have them on their website as it tells clients the complete story and shows the customer how committed you are to helping them. Every commercial real estate marketing strategy should take advantage of testimonials, including both video and written, to show how your clients benefitted from your commercial real estate marketing services. 4 Tips for Using Digital Marketing in Commercial Real Estate.