I’m not a huge fan of the holiday season because it makes me BROKE as a joke!

If you’re looking for some ideas on how to advertise your business with a small budget coming into 2023, I’ve got you covered!

 

1) Blog / Content Creation. Writing won’t take any money, just time. Great, original content is the key to higher rankings in Google and repeat business.  If you look into hiring a writer for your blog and content creation, make sure you’re only asking them to do “authority” subjects.  IE “10 things to look for when buying a warehouse” or “7 tips to leasing a vacancy”.  Ask a writer to only write on subjects they can easily Google for answers, otherwise you’ll be editing and rewriting everything since most writers don’t know anything about commercial real estate.  Writing new and original content can be a great revenue generating activity that costs $0 (when you do it yourself).

 

2) Newsletter. Creating one or two blog posts per month will keep you in enough content for your monthly newsletter. Keeping in touch with prior, current, and future clients with a monthly newsletter is key to being top-of-mind when they’re finally ready to the next step.  Fill a newsletter with information that your clients want to read like trends in investing, tips to finding a new space, or retail information.  If you don’t have the time to write, consider filling it with links to “helpful articles” from around the Internet.  With services like MailChimp [affiliate], they offer a free email account for under 500 contacts, total cost $0.

 

3) Google My Business Account. Be sure your business is listed on Google’s Business directory. This will ensure your brokerage shows up when locals search for “commercial real estate agents” or brokerages in their area.  Individual agents, make sure your brokerage is showing up here.  Tell your broker if they need to add the business, as YOU are missing out on deals every day it’s not showing.  Creating your business’s directory on Google totals at $0.

 

4) Press Releases. Don’t depend on your broker to do your press releases. They often only choose the top 3 deals for the month to distribute to their PR list.  Start by writing down all your local CRE magazines and newsletters.  Check out CCIM, NAIOP, NREI, real estate specialists in local newspapers, and any other local magazine or newsletter that produces content.  These publications will provide their emails and fax numbers for you to submit information.  Send all your recent dealings to your PR contacts, be sure to Blind CC, as some may not publish information if they believe someone else beat them to it.  Total cost to email press releases, $0.

 

5) Contribute to industry blogs and magazines. Let’s combine your blog / content creation with press releases and send your content to your press release list and / or to other industry blogs for “guest author”. Most PR and industry specific blogs enjoy getting content, linking back to your website and showing your contact info.  Total cost for guest authoring, $0.

 

6) Comment on blog posts or forums. Having a well written comment with additional information on the subject or offering related services is a great way to participate in a community blog / forum and get your name out there. If your comments aren’t spammy they’ll likely get approved for published articles.  You never know how much traffic a certain page or blog gets, so don’t hold back on relevant and intelligent comments.  Cost for blog / forum comments, $0.

 

7) Website. Seriously, if you don’t own a website by now, there’s no hope for you!  Even if you are an agent working under a brokerage, you should have your own website.  (MyName.com)  If you decide to change brokerages or go it alone, your former clients will be able to find you.  Squarespace starts at $16/mo!  Total cost for domain and hosting, about $200 per year.

 

See, I only spent $200 of your money!  Marketing isn’t about who has the biggest budget, it’s about who cares the most about their business.

 

If you’re interested in more marketing ideas but you don’t want to spend a lot of money, I have Ultimate CRE Kits available to help you grow your business without draining all your time, energy and money.

The kits include easy tools including workbooks and PDFs to follow along to make your journey simple.  Along with video walkthroughs that go over each concept step-by-step.  Put what you learn into action fast for immediate results with user-friendly templates and copy-paste content.

Providing you with the kits you need to grow your commercial real estate business is just another way, I’m taking the “broke” out of commercial real estate brokerage.