Commercial real estate marketing is vastly different than your traditional form of real estate marketing, this is why you should have strategies in place that help you maximize visibility. As the commercial real estate market continues to evolve and grow rapidly, we have compiled a list of commercial real estate marketing ideas both online and offline that are designed to help you stay ahead of your competitors in the digital age.

Here are 4 actionable commercial real estate marketing ideas that will help you stand out in 2020.

1.    Invest in a Professional Website

Ensure that you have an up-to-date and professional website so that you can create a strong first impression and build a powerful foundation for all your digital marketing efforts. Numerous studies have shown that around 80% of tenants and investors use the internet to make lease and purchase decisions.

That means your website is critical when it comes to gaining brand visibility, acquiring new prospects, and driving sales and leasing-up efforts. On top of that, your ability to reach and attract more potential tenants, brokers, and investors will increasingly rely on website’s user experience that is displayed on their device.

2.    Maintain an Active Blog

A company blog is one of the best marketing tools that you can have as it has a massive impact on search engines, social media visibility and is also a great place to start a dialogue with your potential client base. You can educate your clients with tips and advice, highlight lease transactions, key company updates, and discuss the relevant industry and local market news as well.

As an expert in your field, this gives you the chance to demonstrate your knowledge and position yourself as an authority. You can also invite comments and suggestions from your readers.

3.    Update Your Company News

If a blog is too resource-intensive, you can think about creating a news section on your website that features important company updates, relevant transactions, and recent press. That will give your clients and search engines a positive signal that your company is active and growing, which is a valuable and important trust factor. Also, a new section generally requires less commitment on your part and is also going to be easier to maintain.

4.    Publish Market Studies

A valuable real estate marketing idea is to create local market reports for the markets in which you operate. These reports are not only a great nurturing tool but also helps to educate your clients and potential prospects. You can pull data from different sources and summarize vacancy, average rent prices, average sales prices, absorption rates, and significant transactions. You can highlight it on your website as a monthly or quarterly feature, and you will surely generate more eyeballs and interested readers.