The commercial real estate industry relies heavily on marketing, whether it’s for attracting potential clients or familiarizing people with your brand and business. If you came into this business thinking you’ll just be selling properties, you’re sorely mistaken as it takes more than a salesperson to make a commercial real estate business successful. If you’re confused about where to start with your marketing efforts, follow our helpful tips below to get started.

Find Your Unique Selling Proposition

The first thing you have to do is distinguish yourself from your competitors. Your competitive advantage can be defined by the type of commercial properties you mainly deal with, and even the location of your business can be a determining factor. Before you find your unique selling proposition, you need to figure out who your target market is and research to understand what they’re looking for from a commercial real estate business.

Your USP is what you can do better than your competitors, which is why once you’ve decided what’s your niche or area of focus, you can do a competitor analysis. The competitor analysis involves researching other agents and property owners to determine what aspect of your business you’d like to highlight to build your brand.  Wikipedia What is a Unique Selling Proposistion?

Develop Your Brand

Branding is associated with the image or perception people have of a business. Having an established brand can improve your credibility and even help you earn high-profile or revenue-generating projects. Commercial real estate has the potential to generate 7-figure profits if you can establish your brand by creating brand recognition that can help you gain more potential clients.

Developing a brand depends on the services you provide, along with the consistency of the experience offered. Your USP should define what you can do for your clients and connect with them by sharing your real estate journey and story along with a portfolio of your business deals.  How to Build a Remarkable Commercial Real Estate Brand?

Have an Online Marketing Strategy

In order to be successful, you have to go digital, which requires putting your business online. As almost every business has an online presence, you need to get the most out of your website or social media pages. Websites should be designed to provide visitors with relevant information in an easy-to-navigate format.

If your website has blog posts, be sure to use targeted keywords to increase your search engine ranking, allowing more people to discover and interact with your business. Your business should also be present on commercial property listing websites to increase your online footprint. Lastly, commercial real estate marketing on social media can also help boost your credibility and attract new leads.   How to Attract Clients Online in Commercial Real Estate.

Have an Offline Marketing Strategy

It never hurts to go back to basics and develop a traditional offline marketing strategy that involves using flyers, brochures, and signs to create top-of-the-moment awareness for potential clients. Networking is also a very important skill that should not be overlooked as it can increase your client base and lead to possible collaborations with other agents.

Controlling the narrative determines how people perceive your business. This is also very important for establishing credibility, so you should stay in touch with past clients as they can become lead-generating sources through word of mouth and referrals.