When we look at our competitors, we see finely sculpted machines that offer every service, report, and assessment under the sun.
As their smaller competitors, we do what we believe is logical. We copy them.
We offer every service for every industry, for every property type.
We post on every social media channel, we call, we email, and we text.
We outwork the big brokerages.
But what happens when we do this?
“I’m doing all of the things, and I’m not seeing results.” – Everyone
If you want to stay broke, do lots of things and do them for short periods of time. And when that doesn’t work, don’t change your course, just keep doing it over and over again, never actually stopping and asking yourself, “Is this working?”
If you started over with a clean slate, what would you change?
Maybe you would focus on one kind of service?
Would you offer services for one kind of property type?
Or would you simply drop a service or client that annoys you?
Mastering one thing will outperform being mediocre across the board.
One mastery also gives you a unique selling proposition against those big brokerages. The big brokerages shove all their listings into the same machine, even if it’s not what’s best for that client or property type. You could address that issue and make yourself indispensable.
I can’t do that because ___________.
A few years ago, I made a rule in my business. “If it can’t be scaled, I’m not doing it.” At the time, I was providing a service that was bringing in 50% of my revenue, but it couldn’t scale. I knew what I had to do. I got rid of that service. And like that, poof, 50% of my revenue GONE! It was hard. It hurt. Clients were angry – very angry. I got A LOT of calls and emails that were not pretty. Do I regret it?
I only regret not doing it sooner.
Since then, my mastery of my one offer excels over anything my competitors offer.
What service can you accelerate?
When you’re not distracted, marketing is easy.
How easy would it be to write an email for one kind of client with one offer? Easy.
How many lead magnets will you need if you’re focused on only one client with the same objections? Just one.
How many landing pages do you need for that lead magnet? One.
How many different newsletters do you need if you’re contacting one kind of client and/or offering one thing? Only one.
How many different welcome sequences will you need if you’re identifying problems and providing solutions for one kind of client / property type? Just one sequence.
How much easier would marketing be if you focused on doing one thing with excellence?
If you started over today, what would you change?
What would you do differently? What would you focus on?
If you’re like me, perhaps you decided that if it can’t be scaled, it’s not getting done. If so, it’s time to start thinking about your sales funnel.
To start a sales funnel, the first step is getting a website. A sales funnel can’t be scaled without a main hub for your offerings and automations.
Anyone can create a beautiful website, slap buttons on it and call it “lead gen.”
I’m the only one offering the Ultimate CRE Sales Funnel Masterclass to give you strategies on how to drive traffic to your website, create lead magnets that work, and nurture your leads so you can bring in more sales.
A website without the ability to be used as a sales funnel is just jewelry. Pretty to look at, but not useful.
Without a sales funnel, you won’t get long lasting results, period.
If you’re nodding along, let’s get started! Schedule a call or zoom.
I’m out to take the “broke” out of commercial real estate brokerage.
I want to start with you.
You ready? Schedule a call or zoom.
