An excellent agent will not only know how to create leads but will also be seasoned marketers. In addition to promoting themselves and their business, agents also have to promote properties to attract potential clients. Therefore, brokers and agents also require a commercial real estate marketing plan which can generate interest through conventional and online marketing strategies. Let’s take a look at some methods of marketing your commercial real estate properties.
Marketing Flyers
It never hurts to resort to basics when you’re trying your hand at commercial real estate marketing. A standard flyer or brochure designed according to the leasing firm’s design template can provide insightful information for interested parties. The flyers can even be posted online, and they should generally feature:
- High-quality images of the property
- Location maps
- Features of the property
- Surrounding facilities and amenities
- Specifications including floor plans
- Contact information
Additionally, these flyers can also be used to advertise in local newspapers, magazines, and classified sections. Check out our Do-it-Yourself Brochure Templates.
Online Property Listing Page
A property listing page allows you to advertise online, making it easier for potential clients to find you. This page should be featured on the leasing forms website, and it should at least include all the information from the flyer. Typically the listing page allows you to provide more details, including relevant links, interactive maps, and a direct contact section where interested parties can ask for specific details such as prices. This page also makes it easier to provide more visual content that appeals to the viewer, including multiple pictures, property videos, virtual tours, etc. Check out our CRE Listing Plugin.
Leasing Sign
An expertly executed leasing sign is a great way to create some traction for a property. The physical sign should be clear and concise while listing details about the company name, property location, whether it’s for lease or sale, and contact information. Ensure the sign incorporates appropriate branding in its template, so potential clients have no questions about the authenticity of the advertisement. The text should also be bold and easy to read from a distance, especially the contact details.
These signs can be placed either in a window or in front of the property to grab the attention of passersby. Additionally, they can also be placed at a key location such as crossroads or main roads near the property.
Commercial Real Estate Listing Sites
The agent should use commercial real estate listing sites to create interest in properties by updating information and maintaining the listing on major sites. Popular sites include LoopNet, CREXi, and CoStar, which have a solid presence in the commercial real estate market are the top places to search for available properties for brokers and interested clients.
