People enter commercial real estate as a career due to many reasons, but one of them is because they want to earn a 7-figure income. It’s not a secret that commercial real estate agents tend to make a lot of money quickly, but it doesn’t happen overnight.

Earning a 7-figure income as a commercial real estate agent is possible, and the most successful agents manage to achieve that with skill. That is mainly because they have gone through different stages and made all the right moves to get the success they deserve.

If you also have ambitions of earning a 7-figure income as a commercial real estate agent, here are the best tips for you.

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Do you know what venture capitalists look for when picking winning business investments to fund? They are looking for this combination:

1 Target Market + 1 Product + 1 Sales Channel = Profit.

You can get to 1 million with this simple strategy.

Rendering of a golden dark with flames coming out of the back.

#1 Target Marketing.

You can get super niche or keep it in one category.

I.E. Investor rep, landlord rep, tenant rep, development.

-AND / OR- type of properties, like multifamily, medical office, retail, industrial, etc.

Choosing one you will keep your marketing budget intact. It’ll also give you a clue as to what kind of lead magnets (freebies) you can create for your audience that they’ll love. The more the content resonates with them, the more leads you’ll receive.

A photo of an open laptop on a desk with several cardboard boxes stacked next to it.

#2 Product.

Ok, I know it’s a little weird talking about product when we’re a service industry, but you can package your services like products to stand out.

The goal is to make working with you an absolute no-brainer.

Illustration of a white business man with a question mark above his head and several signs pointing different directions.

Their Problem

List the #1 problem your target market has. This is what keeps them up at night.

Illustration of a white business woman holding a key with a lightbulb handle over a question mark tied up with a chain and lock.

Your Solution

Propose that you have the solution to their problem.

I.E. Your X process is detailed, efficient, and tested for success.

Illustration of a white business man giving a presentation of his plan to two other business people.

Three Step Plan to Get Results

Make it sound easy. You need a three-step process to get the results.

“But, Brandy, my process is 15-steps!“

Break it into 3-categoties as best you can.

My website design process on ClickUp will make you dizzy! It’s over 100 tasks. I break the process into 3 basic categories (Meeting – Design – Delivery) because you don’t need to know all the pieces. Your client only needs the basics too! No need to breakdown every step you use for valuation and beyond. Instead, keep it simple with “Consult” “Action” and “Delivery” steps.

An illustration of a white business man holding his hands up to his sides, palm facing up as if confused.

Negative Stakes

What happens if they don’t use the solution.

I.E. Takes longer to sell, high turnover tenants, etc.

Illustration of a white business woman holding a magnet and bringing to her a trophy, a light bulb, coins and a heart.

Positive Stakes

What happens when your client uses your solution.

I.E. Your client gets more eyes on their property, increasing their chances of selling / leasing quickly and for top dollar. -OR- Your process is so detailed and thorough, ensuring their next property is going to suit the business’s needs for years to come.

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Ask for the Sale

Fun tip for service industries – Tell your client you have an opening on Monday to get started. If they want to sign a contract, you’ll begin the process on Monday. If they call you back on Tuesday, they can sign a contract today, but you don’t have an opening to start your process until MONDAY – not tomorrow. This gives the feeling of “limited availability” that service industries usually lack.

Illustration of an open laptop with email showing, mobile phone open, email showing with a magnifying glass and pie chart.

#3 Sales Channel.

There are 6 sales channels used to bring in new business.

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Current Lists

I’m putting this as #1 because your current clients will convert at 5% while cold traffic converts at 1%, and for some reason commercial real estate values cold over current. I don’t get it! Contact your list, there’s money in it!

Illustration of a desktop monitor with bullhorn, target with arrow, email with envelope.

Cold Outbound (Cold Calls, Cold Emails, Cold Text)

Probably the only thing they taught you in real estate school, but it only converts at 1%, so consider creating a funnel for your cold outreach where you can pour new lists into the system and it runs hands-free. I don’t like to spend a lot of time and money on 1% conversions, so investing in a funnel is key if you want to rely on cold outreach.

Illustration of a mobile phone showing a hand holding a bullhorn with several social media flags moving in the blast.

Content (Organic)

This is the only way to get search engine traffic and other organic traffic. Now, before you knock this saying it’s not worth the time, it’s totally worth it! Content (and current lists) compound over time – meaning the more time you spend on this, the better your results will be long-term. Writing articles, making videos, or podcasts over the next few years is a lot, but you’ll be popping up in search results for YEARS. If you’re looking for a long-term strategy, this is it.

Illustration of a phone with gears, check mark and wallet with money coming out of it.

Paid Ads (Google, LinkedIn, Facebook, etc.)

Not for the meek! It takes a lot of time and study to get your paid ads working to the point where your ads are paying off. Note that paid ads work the best if you have a tried-and-true funnel that turns leads into sales. For instance, you have a freebie that sends people into your welcome sequence and X% become sales. If you have a predictable funnel, you can run ads to sign more clients easily.

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Referrals

There are plenty of agents that 100% live off referrals and live abundant lifestyles! If you want to super charge your referrals consider holding events (you can do get-togethers without fancy plated dinners) like bar meet-and-greets, host luncheons (you don’t have to pay for everyone’s lunch), do a theme party at a restaurant, whatever! The goal is to create a community where people feel welcome. You can also partner with someone in a similar field like financing to bring in additional leads.

Illustration of a laptop computer and mobile open to show many envelops flying out of them.

Affiliates

When I say “affiliates” I mean using an official affiliation link with a business.  For instance,  DoorDash has a merchant referral program.  If you helped a client get into a restaurant space, you could send them your affiliate link for DoorDash to sign up as a merchant.  The signup would bring you $1,000 with very little effort.

If you can find appropriate affiliations for your target market, sign up for a few and start testing how much side-income you can get from affiliations.

Illustration of a hand holing a watering can and watering a money plant.

Ok, I’ve given you a lot to think about! But I don’t want you to be stuck at the average income from a commercial real estate agent of $80,000. I want you to make real money! The kind of money where you buy a boat because it matches your sunglasses money.

Think about these pieces and how you want to combine them to make your first million.

Illustration of a business man with arms raised at his computer with dollar bills and coins floating above him.

If you’re looking to optimize your sales channels, check out the lead generating websites for commercial real estate brokers and agents.  The websites work as sales funnels.

Any Joe Common Man can build a pretty website, slap some buttons on it and call it “lead gen”.

I give you access to my Ultimate Sales Funnel Masterclass, giving you strategies to drive traffic to your site, bringing you more leads, and making you more money.

A website without the ability to generate leads is just jewelry.  Pretty, but not useful.

Without a sales funnel, you won’t get long lasting results, period.

If you agree with me, let’s get started!  Schedule a call or zoom.

I’m out to take the “broke” out of commercial real estate brokerage. 

I want to start with you.

You ready?  Schedule a call or zoom.

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