For so many years’ commercial real estate agents have relied on traditional marketing efforts to market a property to potential clients. That has meant shifting towards digital marketing has been harder for them, as there are so many variables involved. It can be difficult to understand how you can make your commercial property stand out through digital marketing. The industry’s competitive nature and the rising number of commercial buildings mean you must use the right digital strategy to ensure that your property is marketed to the right audience.
So, why should commercial real estate agents shift towards digital marketing for commercial real estate? We will share the value of digital marketing and why it holds the key to marketing your commercial property in the local market right here.
1. Measurable Results that Can Be Tracked
There is no tangible way to track the results when you use traditional marketing methods for commercial real estate. You don’t know how many people saw your billboard ad or read your print ad in the newspaper or magazine. That means you can’t really measure your marketing campaign’s success, and it is mainly guesswork.
However, with a digital marketing campaign, you can accurately track and measure results. You will know precisely how many people have visited your website from your blog and which people clicked on the links. You get the complete picture of your marketing campaign and make better decisions based on your commercial real estate marketing campaign results. 5 Steps to Building a Solid Commercial Real Estate Marketing Plan.
2. Reaching Out to People in the Right Way
Nowadays, people rely on digital mediums and social media platforms to get all their news. Gone are the days when they used to rely on newspapers and magazines to get the latest information about products and services. That goes true for real estate since people now don’t have the time to check out property listings in the newspaper. They would much rather view it digitally on the internet from their smartphones and tablets. Tips for a Successful Commercial Real Estate Marketing Strategy.
As a commercial real estate agent, you want to reach out to the maximum number of people, and you can achieve that through digital marketing. When you market your commercial real estate property on social media, you are ensuring that you are marketing to a broader audience and in the manner, they are most familiar with right now. That improves the chances of people being interested in your commercial real estate property. How Email Marketing Can Boost Your Commercial Real Estate Business.
Conclusion
Most commercial real estate agents and marketers may be comfortable using traditional marketing methods to reach out to their audience. However, the world has grown accustomed to the digital age, which means marketers need to be innovative and employ digital marketing campaigns to get the best results. There can be no denying that digital marketing holds immense potential for marketing commercial real estate. It is something that every commercial real estate marketer must understand and use to their advantage. How to Attract Clients Online in Commercial Real Estate.
I would also add that billboards are now digital which means that there are some statistics that can be tracked. You can also purchase a dedicated number for each marketing method so you can keep track of the number of income calls, the duration of the call, the time the call came in and who it was from. You can even record the call for training purposes. I agree, digital is the way to go! Nice post!