You want a strong online presence for your commercial real estate company to make it easier for people to search for commercial properties online. Research has shown that more than 80% of investors and tenants search for commercial properties online. That means your commercial real estate website is a valuable marketing tool that helps your audience find detailed information about commercial property. To ensure your commercial real estate website stands out from the rest, it must have the following essential features.
1. Professional Photos
When clients are searching for commercial real estate online, it helps to have professional photos of the property on your website. These photos will give them a clear idea of what to expect from the property and will put them at ease to do business with you. Therefore, consider getting high-resolution images of your property on the website. Providing property photos on your website not only builds confidence in your brand but shows clients what kind of service they can expect from you.
2. Interactive Stacking Charts and Floor Plans
One of the best ways to pique the interest of clients in your commercial property is to integrate interactive stacking charts and floor plans on your website. Charts and floor plans give clients a better understanding of your property and help bring the space to life. Clients will have a much clearer picture of how the commercial property looks and what the space has to offer, which increases your chances of getting new tenants. 5 Tips to Create a Successful Commercial Real Estate Website.
Integrating a Google map within the website will not only optimize your commercial property but will also make it easier for clients to find you. The map will point out the exact location of the property and give your website a boost in visibility on search listings as well.
4. Visible Contact Information
You need to ensure all your contact information has been integrated on the website and is visible to the clients. You won’t get much luck in attracting clients if they have no means to contact you. So, don’t forget to add a lead capture form on your website and place it in a position where it is visible. 5 Tips to Building Trust with a Commercial Real Estate Website.
5. Mobile Friendly
One of the most important features of your commercial real estate website should be mobile responsiveness. You want clients to open your website on any device that they are surfing on, including laptops, tablets, and mobile phones. Your website should behave seamlessly and not cause any problems with screen size or mobility. Top 3 Tips to Increase Traffic to Your Commercial Real Estate Website.
These are the five main features that you should integrate into your commercial real estate website. There are hundreds of different websites on the internet, but having these features on your website improves your odds of clients visiting your website.