If you’re designing your commercial real estate website, you’re eventually going to have to select a template compatible with your branding and website functionality requirements. The most important thing to consider before deciding on a template is to ensure your site is optimized for user experience.

If you know what features you want to incorporate on your website, you can easily narrow down your template choices to find the best option for both you and your prospective clients. However, if you are unsure what users may expect, keep reading to discover some features you should consider including on your website.  See our Bargain Website Designs.

Search Engine Optimization

SEO is an important feature to incorporate as it determines your search engine ranking, which is how potential buyers and sellers can find you. It should be easy to add meta titles and meta descriptions as they include keywords that impact your rank. The website should also be designed to have fast loading speeds, enhancing user experience, and is an important criterion for search engine rankings. The website theme should include conversion rate optimization, enhanced website readability by search engines, and compatibility with external SEO plugins.  SEO for Commercial Real Estate Websites.

Mobile-Friendly and Responsive Design

The website template should not be excessively cluttered. Faster loading speeds can be achieved by optimizing media content such as pictures, banners, and graphics to ensure they do not take up too much memory space. At the same time, the website should also be fully functional on devices ranging from computers to smartphones. The template should provide alternative layouts for different devices to give the web developers an idea about how the content will be displayed on mobile phones, tablets, laptops, etc.

Map Integration

Users must have the option to view properties on maps showing the general vicinity and location. This is especially important for commercial real estate websites since clients want to see property locations together with the address information. The map should additionally offer different views so respective clients can get a better idea about the property. This should be a core function of the template, so keep it in mind when designing your website. See our Commercial Real Estate Listings Plugin.

Modules to Upload and Download Content

The website should provide you with functions to upload and download content. You should be able to upload documents such as listings, brochures, etc., so your users can have complete information about different properties. On the other hand, the same users should be able to download the content so they can access it anytime and at any place.

Contact Section

There should be a section that allows potential clients to contact you if they require additional details about the property. The contact section should allow you to include a call to action along with your phone number, email address, and contact form while being easily accessible from every page on the website. If you don’t have a contact page or section, the client will switch to your competitors if they do not have access to complete information.  Check out our website design pricing.