In this day and age, having a commercial real estate website is a no-brainer. If you don’t have one, you’ll struggle to attract clients, and the competition will be intense. A majority of clients search for available commercial real estate on the internet, and if they can’t find your website, you won’t get their business. Therefore, you need a commercial real estate website. Building a user-friendly and responsive commercial real estate website is no easy feat. To help you out in the process, we have shared some effective commercial real estate website design tips.
1. Create a Functional Design
The design of a commercial real estate website must be concise and functional. Visitors should be able to easily and quickly access information and understand the content. They generally won’t spend more than two minutes on your site, which is why it is essential that you quickly capture their attention. Since many clients use mobile devices for searches, your website needs to work and look great on all devices.
2. Feature Professional Images
On your website, advertise available properties with photos. Having a high-quality selection of images on a commercial real estate website is fundamental. Make sure that your main image is attention-grabbing, bold, and high-resolution. If your image is very large, then reduce its size so that it doesn’t slow load speed.
3. Write Excellent Descriptions
New technologies look promising, but you shouldn’t overlook the importance of property descriptions, which is what the majority of clients examine when deciding to inquire about spaces. In addition to attention-grabbing descriptions, you can also include virtual tours to add more appeal to your commercial real estate website.
4. Include Maps
Location is one of the most important factors in commercial real estate. You can include a map on your website that shows the exact location of the available spaces. There are different ways to implement maps on a commercial real estate website.
5. Focus on SEO
Focusing on search engine optimization is important because this would increase the likelihood of your website being found by users. SEO is a complicated area, but there are some key aspects that you can focus on. These include the page title and meta description. The page title is one of the most important elements that are analyzed by search engine algorithms when choosing pages. Great titles with well-crafted descriptions can make a major difference to your web traffic and ultimately to leads. However, remember that you must supplement SEO with great content on your site.
In a nutshell, if you want to create an effective commercial real estate website, do all the things we have listed above. This way, you will be able to design a website that will help you generate leads and grow your business.
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