So, your website has been up for a while now, but it doesn’t seem to generate the kind of leads that you want. Your social media and email marketing campaigns bring in lots of leads for your business, but your target audience isn’t taking the next step. What could be the problem here?
There could be several reasons why your website is struggling to generate leads. A website is judged on various criteria, including the design, the copy, the quality, and the ease of use. If visitors to a website don’t find what they like on the website, they won’t take the desired action and probably won’t return. We will pinpoint the signs that your website isn’t generating leads and what you can do to fix it.
1. No CTAs (calls to action)
People visit your landing page and read the content, but what is the next step? They aren’t going to stick around if you don’t give them a reason. Visitors on a website want a clear idea of what you want them to do, which means a strong call to action. Be direct with what you want them to do when they come to your website. Tell them to ‘subscribe now’ if you’re trying to attract more subscribers to your email newsletter or “Add to cart” if you want them to buy something from you.
2. Complicated Landing Pages and Contact Forms
A landing page shouldn’t force people to think about what they must do to take the next step. If the call to action is hidden from plain sight and the contact form can’t be filled in, you won’t generate the kind of leads you want. You should keep your landing page simple and make sure that they work when someone clicks on them. It’s best to stick with an uncluttered design, with minimal graphics and fields, and put the most important information in front of the visitor’s eyes.
3. Confusing Navigation
One of the main reasons your landing page should have a simple design is because a confusing layout can distract viewers from key information. People on the internet generally don’t want to deal with confusing layouts on a web page; you’re going to lose customers faster if you don’t fix it. Keep your website’s layout simple and place your headline at the top with the call to action on the right and break up the information on the page into sub-headings or bullet points, so they are easier to scan. This design choice will make your page easier to scan, and you won’t struggle with lead generation.
4. Poor Content
You only have a couple of seconds to entice customers into buying from your website. Therefore, you must make a great first impression with high-quality content. If the copy doesn’t resonate with the visitor, they won’t feel like it was targeted. When describing your product or service, you should talk about it as a solution to the problems that prospects face and edit and proofread your work before you publish it. When the content resonates with people, they are more likely to want to learn more about the business.