{"id":22198,"date":"2020-06-15T08:00:46","date_gmt":"2020-06-15T08:00:46","guid":{"rendered":"https:\/\/calicomarketing.com\/?p=22198"},"modified":"2020-06-10T21:33:11","modified_gmt":"2020-06-10T21:33:11","slug":"cold-emails-cre","status":"publish","type":"post","link":"https:\/\/calicomarketing.com\/marketing\/cold-emails-cre\/","title":{"rendered":"Hot Tips to Writing Cold Emails for Commercial Real Estate"},"content":{"rendered":"

Cold emailing is a numbers game. Expect to send around 100 emails weekly and receive a handful of responses. You should definitely save cold emails that make you do the impossible, i.e., make you click on the link, or hit the reply button. That\u2019s because in sales, it is extremely difficult to sell to the salesman, and if someone has created a cold email that you<\/strong> replied to, it is an outlier that must be studied.<\/p>\n

Save these cold emails, and use them as templates to create your own cold emails. Writing a cold email can be difficult for commercial real estate agents, but we have some hot tips that will help you out. These include:<\/p>\n

1.\u00a0\u00a0\u00a0 Be Clear in Your Subject Line<\/h1>\n

You can tell if your subject line is good or not by the open rates of your cold emails. A poor open rate means that it is time you thought about changing the subject line. The weird thing is that some of the best open rates for cold emails are only 3 or 4 words long, and are generally the person\u2019s name or the company\u2019s name. Be straight to the point in your subject line.\u00a0 Also check out, 4 Ways to Get Leads without Cold Calling.<\/a><\/p>\n

2.\u00a0\u00a0\u00a0 Don\u2019t Introduce Yourself<\/h1>\n

It\u2019s best not to be too formal when it comes to cold emails, and that means not introducing yourself to your target audience. If the person doesn\u2019t know what your goal is right off the bat, they will hit delete and move on, so it is better to cut right to the chase. \u00a05 Ways Email Marketing Increases Leads.<\/a><\/p>\n

3.\u00a0\u00a0\u00a0 Open with a Pain Point<\/h1>\n

You don\u2019t need to open up with something that is thrown in their face, but rather, you should address a pain point that someone else is feeling. You must be subtle in your approach and paint yourself as the savior for the company experiencing a similar problem. More ideas on 6 Steps to Identify a CRE Pain Point.<\/a><\/p>\n

4.\u00a0\u00a0\u00a0 Be Familiar<\/h1>\n

This is the part where you will mention that you are aware of their needs because their needs are similar to other clients. For a more personal touch, research what they provide and provide the client with a solution. \u00a0How to Build a Remarkable CRE Brand.<\/a><\/p>\n

5.\u00a0\u00a0\u00a0 Show How the Pain Point Is Resolved<\/h1>\n

Share your stories of how you have helped out other companies that have shared similar problems to get them interested in you. Email Campaigns that can Boost your CRE Marketing.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Cold emailing is a numbers game. Expect to send around 100 emails weekly and receive a handful of responses. You should definitely save cold emails that make you do the impossible, i.e., make you click on the link, or hit the reply button. That\u2019s because in sales, it is extremely difficult to sell to the […]<\/p>\n","protected":false},"author":1,"featured_media":22232,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[50],"tags":[],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/calicomarketing.com\/wp-json\/wp\/v2\/posts\/22198"}],"collection":[{"href":"https:\/\/calicomarketing.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/calicomarketing.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/calicomarketing.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/calicomarketing.com\/wp-json\/wp\/v2\/comments?post=22198"}],"version-history":[{"count":0,"href":"https:\/\/calicomarketing.com\/wp-json\/wp\/v2\/posts\/22198\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/calicomarketing.com\/wp-json\/wp\/v2\/media\/22232"}],"wp:attachment":[{"href":"https:\/\/calicomarketing.com\/wp-json\/wp\/v2\/media?parent=22198"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/calicomarketing.com\/wp-json\/wp\/v2\/categories?post=22198"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/calicomarketing.com\/wp-json\/wp\/v2\/tags?post=22198"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}