Today, let\u2019s talk about one of my favorite topics, \u201cunpopular opinions\u201d.<\/p>\n
My most unpopular opinion is that I hate the beach.\u00a0 I don\u2019t get it!\u00a0 It\u2019s like camping with more sand and a higher danger that all your stuff is going to wash away.\u00a0 But that\u2019s not what we\u2019re going to talk about.\u00a0 Instead, we\u2019ll talk about the one thing I hear in business all the time that I hate the most.<\/p>\n
I hate the concept of \u201cgo big or go home.\u201d<\/strong>\u00a0 Ugh, just typing it brings me pain.<\/p>\n Why do I hate it so much?<\/p>\n Because little things turn into big things overtime.<\/p>\n What kills me is how many people (not just CRE, I\u2019m talking all folks) refuse to get started on a task they know will bring in money long-term because they can\u2019t afford to go big right now<\/em>.<\/p>\n 1) Getting a website will bring in more clients, but you can\u2019t afford to hire someone right now<\/em>. That\u2019s fine \u2013 get a SquareSpace<\/strong><\/a> account and put up a basic website in a few hours. And, yes, another agent has a better website than you, but look around your brokerage.\u00a0 You\u2019ll see 90% of your colleagues don\u2019t have a website with a logo and contact info. You\u2019re winning by default!\u00a0 It\u2019ll cost under $20-per month, and you\u2019ll spend a day putting it together.\u00a0 That\u2019s a little change that can make a big difference.<\/p>\n 2) Sending a newsletter will keep your clients engaged, but you can\u2019t afford to hire a marketing assistant right now<\/em>. That\u2019s fine \u2013 get Newsletter Hero<\/strong><\/a> and use the 100+ Email Ideas to keep consistent and learn how to make it hands-free for cheap. You don\u2019t have to do a weekly newsletter.\u00a0 Go small with a monthly newsletter to keep it simple.\u00a0 This is another change that will make a big difference in client retention.<\/p>\n 3) Offering a free resource in exchange for contact information is a great way to build your list over time, but you can\u2019t afford to hire a writer \/ graphic designer right now<\/em>. That\u2019s fine \u2013 find a free Google Slides template<\/strong><\/a> and make yourself a simple checklist or FAQ page and export to PDF. You can use a 1-pager to get things started and build more over time.\u00a0 Yet another small change that can build your leads list.<\/p>\n