No April Fools jokes today.<\/p>\n
Dropped in to remind you \u2013 don\u2019t forget to make money.<\/p>\n
<\/p>\n
There is this phenomenon where people forget to make money.<\/p>\n
<\/p>\n
This is likely from having a lifetime of corporate jobs \u2013 tell me what to do, I do it, then the paycheck comes in.<\/p>\n
The thing is, when we\u2019re in commission jobs, there\u2019s no one paying our salary.\u00a0 That\u2019s our job.<\/p>\n
The most soul crushing thing about that corporate job is having an ass of a boss breathing down our necks over petty nonsense.\u00a0 We took this managerial nonsense in exchange for the delegation of bringing in money \u2013 that was the boss\u2019s job to pay us.<\/p>\n
Now, we\u2019re taking on the task of writing our own paychecks, and we do it happily because no one is looking over our shoulder, pushing us to look busy when we\u2019re not, or telling us where and when we need to sit in a chair.<\/p>\n
We get to make those calls.<\/p>\n
But we\u2019re also responsible for the cash flow.<\/p>\n
<\/p>\n
This commercial real estate market has created some sticky situations for us!<\/p>\n
<\/p>\n
It\u2019s likely that you are experiencing one of these problems:<\/strong><\/p>\n #1 Not enough leads.<\/strong><\/p>\n #2 Leads are not converting.\u00a0 <\/strong><\/p>\n #3 Listings are not moving.\u00a0 <\/strong><\/p><\/blockquote>\n <\/p>\n Problem<\/strong> #1 Not enough leads. <\/strong>\u00a0You need to live in the top part of your sales funnel.\u00a0 Lead capture should be your number one goal.<\/p>\n Not sure where to start?\u00a0 Check out the free course: 5 Fundamental Ways to Get CRE Clients<\/strong><\/a>.<\/strong><\/p>\n You\u2019ll learn about 5 sales channels you can use to get more commercial real estate clients.<\/p>\n <\/p>\n Problem #2, Leads are not converting<\/strong>.\u00a0 This is a special hell where everyone wants to ask your opinion, meet with you, call you, pester you, take up all your time, but they rarely sign a contract.<\/p>\n This can be caused by different factors, but 90% of the time, it can be pinpointed to the lack of clarity in your offer(s).<\/p>\n You will focus on the middle of your funnel \u2013 warm leads \u2013 and make sure everyone who already knows you is clear on exactly what you offer.<\/p>\n Less questions, more deals.<\/p>\n The more you do, the shorter your one-liner needs to be.<\/p>\n \u201cBetter marketing, faster sales.\u201d<\/p>\n \u201cStop worrying about your real estate portfolio, we handle everything.\u201d<\/p>\n \u201cWe fix underperforming real estate portfolios.\u201d<\/p><\/blockquote>\n Once you have clarified your message, clear up your website, materials, and start a newsletter with the newest information.<\/p>\n <\/p>\n Problem<\/strong> #3, Listings are not moving<\/strong>.\u00a0 I\u2019ll be honest with you\u2026market conditions are gonna\u2019 do what they\u2019re gonna\u2019 do.\u00a0 There are ways of improving your odds and getting your listings to turnaround faster.\u00a0 Focus on maximizing the number of eyes that see your listed properties.<\/p>\n Utilize on all the major commercial real estate listing platforms.<\/p>\n Create a brochure and\/or offering memorandum.<\/p>\n Do a mass email blast with a (or many) 3rd<\/sup> party vendor(s).<\/p>\n Send your listing to local news outlets.<\/p>\n Send out a press release to major news outlets.<\/p><\/blockquote>\n After you do all of this, your client will 100% know you\u2019re doing all you can, building trust and loyalty.\u00a0 And you\u2019ll be WAY above and beyond what a dime-a-dozen agent would do.\u00a0 No idea how to do this stuff?\u00a0 Listings Hero<\/strong><\/a> has everything you need, and it\u2019s easier than you think!<\/p>\n <\/p>\n Helping you through the sales funnel process is just another way, I\u2019m taking the \u201cbroke\u201d out of commercial real estate brokerage.<\/p>\n <\/p>\n ~ Brandy<\/p>\n","protected":false},"excerpt":{"rendered":" No April Fools jokes today. Dropped in to remind you \u2013 don\u2019t forget to make money. There is this phenomenon where people forget to make money. This is likely from having a lifetime of corporate jobs \u2013 tell me what to do, I do it, then the paycheck comes in. The thing is, […]<\/p>\n","protected":false},"author":1,"featured_media":28808,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20],"tags":[],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/calicomarketing.com\/wp-json\/wp\/v2\/posts\/28807"}],"collection":[{"href":"https:\/\/calicomarketing.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/calicomarketing.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/calicomarketing.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/calicomarketing.com\/wp-json\/wp\/v2\/comments?post=28807"}],"version-history":[{"count":3,"href":"https:\/\/calicomarketing.com\/wp-json\/wp\/v2\/posts\/28807\/revisions"}],"predecessor-version":[{"id":28849,"href":"https:\/\/calicomarketing.com\/wp-json\/wp\/v2\/posts\/28807\/revisions\/28849"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/calicomarketing.com\/wp-json\/wp\/v2\/media\/28808"}],"wp:attachment":[{"href":"https:\/\/calicomarketing.com\/wp-json\/wp\/v2\/media?parent=28807"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/calicomarketing.com\/wp-json\/wp\/v2\/categories?post=28807"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/calicomarketing.com\/wp-json\/wp\/v2\/tags?post=28807"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}