If you\u2019re tired of constantly hitting the phone every time your sales pipeline gets stagnant, it\u2019s time to start thinking about creating a lead generating machine that works 24\/7 without you.<\/p>\n
Let\u2019s breakdown what exactly we need to get started.<\/p>\n
<\/p>\n
A lead magnet (for those of you who are my age, we used to call them \u201csales vehicles\u201d) can be anything you give away for free to get someone to contact you.\u00a0 Lead magnets can be a free consultation, eBook, checklist, cheat sheet, workshop, slide deck, online course, assessment, etc.\u00a0 The sky is the limit!<\/p>\n
\u00a0<\/strong><\/p>\n How to Create an Effective Lead Magnet<\/strong>.<\/p>\n Your clients have objections.\u00a0 What are the most common ones?<\/p>\n <\/p>\n \u201cThere are no good deals in <city> anymore.\u201d <\/em><\/p>\n Create a map with highlighted neighborhoods and make a pop out of some comps of what\u2019s sold \/ leased in the area.\u00a0 Your goal is to prove there are good deals in THESE areas.<\/p>\n <\/p>\n \u201cIt\u2019s not a good time to sell property.\u201d<\/em><\/p>\n Create an eBook on how a sale\/leaseback, off-market sale, or 1031 exchange might be the answer (or whatever service works best in your area).\u00a0 Add a checklist so they can make sure they have everything ready for a fast transaction.<\/p>\n <\/p>\n \u201cIt\u2019s not a good time to buy property.\u201d<\/p>\n Create a video series or pitch deck on how to evaluate the purpose, location, condition, and projected growth of a property.\u00a0 Add a Google Sheets document on how they can calculate profit potential.<\/p>\n <\/p>\n <\/p>\n Don\u2019t over think it, just try it.<\/strong><\/p>\n People get in their own heads about lead magnets. They\u2019ll spend time wondering if what they created will work, only to shove them away, never actually putting the lead magnet to the test.<\/p>\n You won\u2019t know if your lead magnet works if you NEVER try it!<\/p>\n <\/p>\n Start small with current clients.\u00a0 <\/strong><\/p>\n Send an email to your network of current clients and prospects, offering your lead magnet.\u00a0 Don\u2019t attach it to the email, ask them to reply or call for the resource<\/em><\/strong>.\u00a0 You\u2019re testing engagement.<\/p>\n If you get 10% or more, give yourself a high-five.\u00a0 Your first draft is working!<\/p>\n <\/p>\n Listen to any follow up questions after distributing the lead magnet. <\/strong><\/p>\n If you\u2019re hearing objections on top of the lead magnet, think about ways to solve those new objections with either, adding info to the current lead magnet or creating another lead magnet.<\/p>\n You can bundle together multiple lead magnets to create an amazing, free offer.<\/p>\n <\/p>\n Cold audiences are different than warm.<\/strong><\/p>\n Cold leads are notoriously hard to convert into sales, so don\u2019t expect the same open rates or request percentages that you had in your warm audience tests.\u00a0 It\u2019ll likely be a tenth of those numbers.<\/p>\n <\/p>\n Distribution ideas<\/strong><\/p>\n You can offer your lead magnet in calls, emails, text messages, social media posts, direct messages on social media, networking, etc.\u00a0 Ask them to contact you for access to the lead magnet to get a conversation started.<\/p>\n <\/p>\n Let\u2019s talk about how you can scale your lead generation by using your lead magnet.<\/p>\n <\/p>\n Note, you\u2019ll need a website to build a 24\/7 lead funnel.<\/strong><\/p>\n <\/p>\n <\/p>\n I lost you at #4, right?<\/p>\n I know, it\u2019s easier said than done.<\/p>\n <\/p>\n If you start working on building and distributing that lead magnet, I\u2019ll be here when you\u2019re ready to scale your lead generation.<\/p>\n <\/p>\n I build lead generating websites<\/a><\/strong> for commercial real estate brokers and agents.\u00a0 The websites work as sales funnels.<\/p>\n Any Joe Common Man<\/em> can build a pretty website, slap some buttons on it and call it \u201clead gen\u201d.\u00a0 But I give you access to my Ultimate Sales Funnel Masterclass<\/a><\/strong>, giving you strategies to drive traffic to your site, bringing you more leads, and making you more money.<\/p>\n A website without the ability to generate leads is just jewelry.\u00a0 Pretty, but not useful.<\/p>\n <\/p>\n Without a sales funnel, you won\u2019t get long lasting results, period.<\/p>\n If you agree with me, let\u2019s get started!\u00a0 Schedule a call or zoom<\/strong><\/a>.<\/strong><\/p>\n I\u2019m out to take the \u201cbroke\u201d out of commercial real estate brokerage.<\/p>\n I want to start with you.<\/p>\n#2 Distribute your Lead Magnet to Warm Audiences <\/strong><\/h2>\n
#3 Distribute your Lead Magnet to Cold Audiences <\/strong><\/h2>\n
#4 Build a Sales Funnel with your Lead Magnet <\/strong><\/h2>\n
\n
Give yourself a high-rive, you\u2019re done!<\/strong><\/h2>\n