{"id":30664,"date":"2024-01-26T00:00:46","date_gmt":"2024-01-26T00:00:46","guid":{"rendered":"https:\/\/calicomarketing.com\/?p=30664"},"modified":"2023-12-15T21:29:13","modified_gmt":"2023-12-15T21:29:13","slug":"about-us-page","status":"publish","type":"post","link":"https:\/\/calicomarketing.com\/websites\/about-us-page\/","title":{"rendered":"How to Write a Commercial Real Estate About Us page that Brings in Sales"},"content":{"rendered":"

Commercial real estate stories are pretty much all the same.\u00a0 \u201cWe have X years of experience and are the local experts\u2026blah blah\u2026\u201d<\/p>\n

How are you going to wake up potential clients and make them pay attention?<\/h2>\n

 <\/p>\n

Think deeply about your services and the promises you are making to clients.\u00a0 Are you delivering?\u00a0 What does your brand stand for?\u00a0 Breakthrough the mundane ways of commercial real estate to build something truly unique.<\/p>\n

 <\/p>\n

Let\u2019s go over some strategies to tell a compelling story.<\/h3>\n
    \n
  1. Start with the problem.
    \n<\/strong>What kinds of problems do your potential clients have?\u00a0 Are your competitors churning clients through a strict process, but you provide a fully customized solution?\u00a0 Is it impossible to find someone who knows the downtown medical office in-and-out like you do?\u00a0 Identify your personal strengths and match them with your potential client\u2019s pain point.<\/li>\n<\/ol>\n

     <\/p>\n

      \n
    1. Create tension.
      \n<\/strong>Tension is the seed of thought that is planted in your prospect\u2019s brain that grows into the idea that their life would be better with you in it.\u00a0 You can use your unique selling proposition to create tension, especially if your process or strategy does something faster than other agents in the market.\u00a0 If they want to move fast on their deals, they\u2019ll feel the pressure to call you.<\/li>\n<\/ol>\n

       <\/p>\n

        \n
      1. \u201cWow\u201d with the unexpected.
        \n<\/strong>Using a totally new, unheard-of process like using a press release agency to help market your listings, or using Google Ads Display Network, or using Google Map Scraping for potential tenants (you can get this on Fiverr, btw).\u00a0 A new, unheard-of service might be the tipping point in getting that deal.<\/li>\n<\/ol>\n

         <\/p>\n

          \n
        1. Limit access.
          \n<\/strong>It\u2019s counterintuitive to limit access to your services, since you want deals rolling in, BUT limiting access to only a handful of specialties (example: medical office purchases) allows you to focus on one thing, become THE expert, and lower the time it takes you to research and prepare for a meeting\/sales presentation.\u00a0 This also gives a feeling of exclusivity to your current clients.<\/li>\n<\/ol>\n

           <\/p>\n

            \n
          1. Managing control.
            \n<\/strong>Whether you\u2019re taking away someone\u2019s control or giving them control over something they have never had before, the world of control is ripe for creating tension.\u00a0 Example of giving control \u2013 at a large brokerage a prospect may not have control over signage \u2013 but you provide 3 different options.\u00a0 Example of removing control \u2013 the idea of a fully customized plan may be too much for a busy investor, instead, offer a set marketing process for each listing.<\/li>\n<\/ol>\n

             <\/p>\n

              \n
            1. Showcase other successes.
              \n<\/strong>Testimonials and case studies are great ways generate the \u201cfear of missing out\u201d.\u00a0 Example, \u201cSally lowered her lease rate by 7% by hiring you to negotiate her terms of agreement.\u201d\u00a0 Can make your client think, \u201cWhat am I waiting for?\u00a0 I want a discount too!\u201d Getting testimonials can be time consuming, but it\u2019s worth the work.<\/li>\n<\/ol>\n

               <\/p>\n

                \n
              1. Continue sharing your story.
                \n<\/strong>I know you\u2019ll get bored telling the same story in 100 different ways, but moving on to another anecdote in your marketing is actually a mistake.\u00a0 Could you imagine if I suddenly started talking about knitting?<\/p>\n

                The frequency and consistency of your story is one way of building trust.\u00a0 Consider starting a weekly, bi-weekly or monthly newsletter to ensure your potential clients are seeing your brand on a regular basis.\u00a0 Other ideas include email promotions of your listings, social media posts, videos and podcasts to get your messaging out there.<\/li>\n<\/ol>\n

                 <\/p>\n

                By effectively conveying this narrative on the website, a commercial real estate agent can leave a lasting impression and build a strong, memorable brand.<\/strong><\/h4>\n
                If you\u2019re ready to showcase your unique story, a website can be your best tool for scaling communication<\/strong><\/a> and generating leads.<\/h5>\n

                Anyone can create a beautiful website, slap buttons on it and call it \u201clead gen.\u201d<\/p>\n

                I\u2019m the only one offering the Sales Funnel Masterclass<\/strong><\/a> to give you strategies on how to drive traffic to your website<\/strong><\/a>, create lead magnets that work, and nurture your leads so you can bring in more sales.<\/p>\n

                A website without a sales funnel is just jewelry.\u00a0 Pretty to look at, but not useful.<\/h6>\n
                Without a sales funnel, you won\u2019t get long lasting results, period.<\/strong><\/h6>\n

                If you\u2019re nodding along, let\u2019s get started!\u00a0 Schedule a call or zoom.<\/strong> <\/a><\/p>\n

                 <\/p>\n

                I\u2019m out to take the \u201cbroke\u201d out of commercial real estate brokerage.\u00a0 <\/strong><\/p>\n

                I want to start with you.<\/p>\n

                You ready?\u00a0 Schedule a call or zoom.<\/strong> <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

                Commercial real estate stories are pretty much all the same.\u00a0 \u201cWe have X years of experience and are the local experts\u2026blah blah\u2026\u201d How are you going to wake up potential clients and make them pay attention?   Think deeply about your services and the promises you are making to clients.\u00a0 Are you delivering?\u00a0 What does […]<\/p>\n","protected":false},"author":1,"featured_media":30653,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[48],"tags":[],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/calicomarketing.com\/wp-json\/wp\/v2\/posts\/30664"}],"collection":[{"href":"https:\/\/calicomarketing.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/calicomarketing.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/calicomarketing.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/calicomarketing.com\/wp-json\/wp\/v2\/comments?post=30664"}],"version-history":[{"count":7,"href":"https:\/\/calicomarketing.com\/wp-json\/wp\/v2\/posts\/30664\/revisions"}],"predecessor-version":[{"id":30676,"href":"https:\/\/calicomarketing.com\/wp-json\/wp\/v2\/posts\/30664\/revisions\/30676"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/calicomarketing.com\/wp-json\/wp\/v2\/media\/30653"}],"wp:attachment":[{"href":"https:\/\/calicomarketing.com\/wp-json\/wp\/v2\/media?parent=30664"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/calicomarketing.com\/wp-json\/wp\/v2\/categories?post=30664"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/calicomarketing.com\/wp-json\/wp\/v2\/tags?post=30664"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}