Marketing a commercial real estate property may seem like a time-consuming and expensive process. As an agent or broker, you may be tempted to simply put up a ‘For Lease’ sign on the street and be done. However, a well-developed commercial real estate marketing strategy can enable you to reach thousands of potential tenants and lease your space faster.

Here are 4 effective commercial real estate marketing strategies that won’t break the bank.

1.    Use Social Media

Social media is one of the easiest methods to reach and connect with potential tenants. Take advantage of these low-cost resources by creating accounts on social networks such as Facebook, Instagram, and Pinterest. Be sure to include accurate contact information.

Once you have created an account, begin sharing photos of your property and neighborhood. You should also share valuable blog posts and news content related to real estate marketing. Posting regularly helps you maintain an online presence, and you can also share social media advertisements of your commercial property for a relatively low cost.  6 Reasons why Social Media Marketing is Important for Commercial Real Estate

2.    Target a Precise Audience

All your content should be created with a specific audience in mind. Think about what information your clientele would like to see and craft for messaging appropriately. Narrowing your audience is especially important when creating social media advertisements. Otherwise, you will spend money to advertise to uninterested parties. Focus on the demographic and behavior data of your target audience. Once you have a clear understanding of your audience, attracting them to your content becomes easier.  Targeting your Market in 6 Steps for Commercial Real Estate Agents

3.    Build a Relationship with the Community

Community involvement can build your brand and increase awareness of your current properties. You could sponsor an activity at the local school, hand out information at community events or host a booth at an upcoming festival. By showcasing your commercial real estate brand to the public, you will become a trusted source of commercial properties that locals will look out for whenever they need a commercial rental property. How to get started with Press Releases

4.    Ask for Recommendations

Ask current and previous clients to write reviews and recommendations, and then share these testimonials on your website. As tenants leave reviews on Facebook, Yelp, and Google, be sure to respond with a positive message and address any concerns. You can also ask for referrals to generate new business. You can even consider offering incentives for sending potential clients your way. The better you can inspire tenants to give a positive buzz online and offline, the easier your commercial real estate marketing will be at the end of the day. 5 Tips to Building Trust with a Commercial Real Estate Website