Local marketing in commercial real estate refers to targeting clients that live within a specific region of your business operations. Commercial real estate agents need to understand the market they are working in and the people they’re targeting in their area, which comprises most of their leads.
Even if you have a well-established overall marketing strategy, catering to the foundation that built your business will get you farther. There are many ways to enhance your local marketing activities, so let’s look at some ideas relevant to the commercial real estate business. 5 Steps to Advertise Locally for Commercial Real Estate.
Know Your Target Audience
The best way to identify your target audience is by evaluating your past clients. However, if you’re new to the business and haven’t established a niche yet, it would be beneficial to look at your competitors to develop a baseline of your client pool. When evaluating the perfect client, consider what aspect of your pitch appealed to them specifically and consider details about the clients, including their age, occupation, income level, and location. How to Reach your Target Market as a Commercial Real Estate Agent.
Network
Networking is a key requirement of the job if you are a commercial real estate agent. Establishing a local network can help develop your credibility amongst other agents and brokers working in the same region, leading to possible collaborations or referrals if you specialize in different property types. In addition, networking with locals can create brand awareness through word of mouth, which can grow your database of potential clients through positive referrals and testimonials. NAIOP Events.
Establish a Local Presence
It is easy to drive local traffic by incorporating location-specific keywords in your content, allowing it to rank higher for local search results. For example, you can list your business on relevant localized groups on Facebook or other social media sites for people who are looking for commercial real estate properties.
At the same time, you need to promote client testimonials to develop your credibility in the local market. You can ask your previous clients to review your services while including specifics such as location, which you can market on your website and social media pages.
A local presence can also be created by using traditional means such as local newspapers and radio stations to display your ads which can help generate foot traffic.
Locally Targeted Content
Creating locally targeted content involves using local keywords so you can market to the right crowds. Before using these keyboards, make sure to do your research in terms of the individuals you are targeting and learn about their neighborhoods and their problems so you can offer relevant solutions. Local SEO campaigns can also be run using Google AdWords to drive traffic to your website, making your articles and posts more likely to show up in search engines.
