Cold emailing, when done with a modern spin, can be an effective way for commercial real estate agents to reach potential clients and generate leads. Here are some tips to help you maximize your cold emailing efforts:
#1 Personalize your emails.
Avoid sending generic mass emails. Personalization is key to grabbing the recipient’s attention. You can set a program like Woodpecker.co to auto populate information from a list like first name and company name to enhance your cold emails.
You can go deeper by mentioning specific details about their business or industry. Show that you have taken the time to research their likely problems.
#2 Craft a compelling subject line.
The subject line is your first opportunity to capture the recipient’s attention. Make it concise, intriguing, and relevant. A well-crafted subject line can significantly increase your email open rates. Experiment with different subject lines to see what resonates best with your audience, you can A/B test to find a winner.
I suggest using the person’s name in the subject line.
[ FIRST NAME ], want to negotiate your lease at [ ADDRESS ]?
[ FIRST NAME ], we are advisors first, agents second
#3 Keep it concise and focused.
You’ll notice I don’t keep to the same rules most cold email campaigns use, I.E. having a max character count. However, I do keep focused on the problem and offering a solution for that problem. I feel like focusing on one thing that keeps them up at night is paramount over a 300 or less word count, but that’s my opinion.
Subject:
Partner introduction – [ First Name ], how we can helpEmail Body:
Is it time to update your investment portfolio? If you’re like most investors that {{ brokerage name }} works with, you’ve been meaning to take action for a while…Whether you’re actively buying and selling or just holding, it’s important to reevaluate and update your strategy. Considering how dynamic this year has been, there’s no better time! Active portfolio management is the key to profitability.
Over the years, our team has helped many investors maximize the rate of return on their investments and take advantage of market opportunities.
Do you have time for some virtual coffee this week to make introductions? Click here to book into our schedule. (ex: Calendy)
We are looking forward to discussing your portfolio, questions, and investment goals in more detail
Talk soon.
[ Your Signature & Contact Info ]
#4 Provide value.
I gave you a basic commercial real estate cold emails example above, but if you could offer something of value, it’ll increase conversions by 5% to 15%.
This is as simple as, “Click here to get __________” link that opens a PDF or video.
For example, the freebie could be industry insights, market trends, eBook, checklists, cheat sheets, online class, video breaking down a subject, or other.
Providing valuable information establishes you as a knowledgeable and helpful resource, increasing the chances of a positive response.
These freebies can also be used in lead generation. Add them to your website with a contact form to sign up for your email list in exchange for the freebie.
#5 Personalize the content.
Tailor the content of your email to address the recipient’s specific pain points or challenges.
For instance, if you’re writing an email for tenant rep, it’ll be quite different than investor rep.
If you need to break up your list, do it!
The goal is higher conversions, so even if you’re starting with a smaller list, it’s better than generically blasting a larger one.
#6 Include a clear call to action.
Clearly state the next steps you would like the recipient to take.
Whether it’s scheduling a call, downloading a resource, or requesting more information.
Make it easy for them to respond by including your contact information and any necessary links. Use Calendly to make scheduling a call easy.
#7 Follow up strategically.
Don’t expect an immediate response from every email. Plan a strategic follow-up sequence to increase your chances of engagement.
Send follow-up emails at appropriate intervals, such as one week after the initial email.
Services like Woodpecker.co can autopilot your cold email campaign.
Use services like Sly Dial to automated your cold calling by sending voicemail drops to your entire cold calling list in one click.
#8 Test and optimize.
Experiment with different email templates, subject lines, and calls to action to see what works best for your target audience. Use email analytics to track open rates, click-through rates, and responses. Analyze the data to identify trends and make data-driven decisions to optimize your email campaigns.
Remember to comply with email marketing regulations, such as obtaining consent and providing an unsubscribe option.
Get a Website that Brings in Leads Automatically
If you’re ready to start working on your sales funnel, the first step is getting a website. Can’t scale without landing pages and integrations!
Anyone can create a pretty website, slap buttons on it and claim it’s “lead gen.”
I’m the only one offering the Sales Funnel Masterclass to give you strategies on how to drive traffic to your website, create lead magnets that work, and nurture your leads so you can bring in more sales.
A website without the ability to generate and nurture leads is jewelry. It’s nice, but not useful.
Without a sales funnel, you won’t get long lasting results, period.
If you’re nodding along, let’s get started! Schedule a call or zoom.
I’m out to take the “broke” out of commercial real estate brokerage.
I want to start with you.
You ready? Schedule a call or zoom.