Cold emailing, when done with a modern spin, can be an effective way for commercial real estate agents to reach potential clients and generate leads. Here are some tips to help you maximize your cold emailing efforts:


#1 Personalize your emails.  Avoid sending generic mass emails. Personalization is key to grabbing the recipient’s attention. You can set a program like to auto populate information from a list like first name and company name to enhance your cold emails.   You can go deeper by mentioning specific details about their business or industry. Show that you have taken the time to research their likely problems.


#2 Craft a compelling subject line. The subject line is your first opportunity to capture the recipient’s attention. Make it concise, intriguing, and relevant. A well-crafted subject line can significantly increase your email open rates. Experiment with different subject lines to see what resonates best with your audience, you can A/B test to find a winner.


#3 Keep it concise and focused. In my examples (I’ll give you a freebie at the end, btw), you’ll notice I don’t keep to the same rules most cold email campaigns use, I.E. having a max character count.  However, I do keep focused on the problem and offering a solution for that problem.  I feel like focusing on one thing that keeps them up at night is paramount over a 300 or less word count, but that’s my opinion.


#4 Provide value. Offer something of value to the recipient in your email. This could be industry insights, market trends, eBook, checklists, cheat sheets, online class, video breaking down a subject, or other. By providing valuable information, you establish yourself as a knowledgeable and helpful resource, increasing the chances of a positive response.


#5 Personalize the content. Tailor the content of your email to address the recipient’s specific pain points or challenges. For instance, if you’re writing an email for tenant rep, it’ll be quite different than investor rep.  If you need to break up your list, do it!  The goal is higher conversions, so even if you’re starting with a smaller list, it’s better than generically blasting a larger one.


#6 Include a clear call to action. Clearly state the next steps you would like the recipient to take. Whether it’s scheduling a call, downloading a resource, or requesting more information. Make it easy for them to respond by including your contact information and any necessary links. Use Calendly to make scheduling a call easy.


#7 Follow up strategically. Don’t expect an immediate response from every email. Plan a strategic follow-up sequence to increase your chances of engagement. Send follow-up emails at appropriate intervals, such as one week after the initial email. Services like can autopilot your cold email campaign.


#8 Test and optimize. Experiment with different email templates, subject lines, and calls to action to see what works best for your target audience. Use email analytics to track open rates, click-through rates, and responses. Analyze the data to identify trends and make data-driven decisions to optimize your email campaigns.


Remember to comply with email marketing regulations, such as obtaining consent and providing an unsubscribe option.


Not sure where to start?  Check out the Free Mini CourseHow to create Value Driven Cold Emails to increase sales.


I’ll show you how to write cold emails people want to read, what you can provide for free to get clicks, and how to set up a system that runs without you, 100% automated!


Showing you how to create cold email campaigns that work is just another way I’m taking the “broke” out of commercial real estate brokerage.