I’ll be honest with you, learning Google Ads can be a challenge. I suggest checking out Ultimate Guide to Google Ads [affiliate] before putting money into ads. It’s easy to waste hundreds of dollars on nonsense, so expect a learning curve.
Google Ads can be a powerful marketing tool for generating leads for commercial real estate. Here are several ways you can utilize Google Ads to attract potential clients.
#1 Set to Local Only.
You can set your ads to only show in a certain zip code or a small mile-radius around your zip code. Set this up before using ads to ensure you’re not wasting your money on out-of-state leads. Local ads can help attract potential clients who are actively looking for commercial properties in your area.
#2 Search Ads.
Create search ads that appear when users search for commercial real estate-related keywords on Google, while also focusing on improving your quality score to ensure better ad placement and cost efficiency. Target keywords such as “commercial real estate agents,” “office space for rent,” or “commercial property investment.” Craft compelling ad copy that highlights your unique value proposition and include a strong call to action to encourage users to click on your ad and visit your website.
#3 Display Ads.
Utilize Google’s display network to showcase visually appealing ads on websites and mobile apps related to commercial real estate, enhancing visibility among your target audience. Use eye-catching images, engaging copy, and strategic targeting to capture the attention of your target audience.
I, personally, like using Display ads more than Search ads. With Display ads, you can choose for your ads to show up on commercial real estate listing sites or related websites. This lowers the chances of waste and increases your conversions.
#4 Remarketing Ads.
Implement remarketing campaigns to re-engage users who have previously visited your website but haven’t converted into leads. By placing a tracking pixel on your website, you can show targeted ads to these users as they browse other websites or platforms within the Google network. Tailor your remarketing ads to remind users of your services, freebies, or your services, and encourage them to take the next step.
I, personally, believe that remarketing is the best marketing you can get. You’re targeting people who have been to your website, and showing them ads will increase conversions.
NOTE: Talk to your website designer before you turn on remarketing. There’s some extra code to add, compliance popups, and Google Analytics tweaks that will need to be completed.
#5 Video Ads.
Consider creating engaging video ads to showcase your commercial real estate expertise, highlight properties, or provide freebies / informative content. YouTube, which is owned by Google, offers various ad formats, including skippable in-stream ads, non-skippable ads, and bumper ads. Use videos to capture attention, convey your message effectively, and drive users to take action.
Google Ads allows you to add videos into their display and ppc advertising campaigns.
#6 Lead Generation Forms.
Utilize Google’s lead generation form extensions to capture leads directly from your search ads. These forms allow users to submit their contact information without leaving the search results page, making it easier for potential clients to express interest in your services.
Set up customized lead forms with relevant fields to gather the necessary details for follow-up.
#7 Call-Only Ads.
If phone calls are an important channel for lead generation, consider using call-only ad campaigns. These ads are designed to encourage users to call your business directly from their mobile devices.
Include a prominent click-to-call button in your ad, and make sure your phone number is clearly visible. This can be an effective way to generate immediate leads from users who prefer to speak with you directly.
#8 Landing Page Optimization.
Ensure the landing pages you direct users to are well-optimized for lead generation. Create dedicated landing pages that align with your ad copy, highlight relevant information, and provide clear calls to action. Make it easy for visitors to fill out lead capture forms or contact you directly.
#9 Conversion Tracking and Analytics.
Implement conversion tracking and analytics to measure the performance of your Google Ads campaigns. Track key actions such as form submissions, phone calls, and website visits to understand which ads and keywords are driving the most valuable leads. Use this data to refine your campaigns, allocate your budget effectively, and optimize your return on investment.
Remember to continually monitor and optimize your Google Ads campaigns to maximize their effectiveness. Regularly review your ad copy, keywords, targeting, and landing pages to improve your lead generation efforts.
Get a Website Built for Lead Generation
To start a sales funnel, the first step is getting a website. A sales funnel can’t be scaled without a main hub for your offerings and automations.
Anyone can create a beautiful website, slap buttons on it and call it “lead gen.”
I’m the only one offering the Sales Funnel Masterclass to give you strategies on how to drive traffic to your website, create lead magnets that work, and nurture your leads so you can bring in more sales.
A website without the ability to be used as a sales funnel is just jewelry. Pretty to look at, but not useful.
Without a sales funnel, you won’t get long lasting results, period.
If you’re nodding along, let’s get started! Schedule a call or zoom.
I’m out to take the “broke” out of commercial real estate brokerage.
I want to start with you.
You ready? Schedule a call or zoom.
