Today we’ll explore some key strategies and techniques that can help your commercial properties shine brighter than the competition. Let’s get started on building your property’s marketing tactics.

#1 Know your target audience.

The first step in any marketing campaign is understanding who you’re trying to reach. Take the time to identify your ideal buyers or tenants, and understand their needs, preferences, and pain points. This knowledge will shape your entire marketing strategy.

#2 Craft a compelling brand.

Your branding is more than just a logo and a tagline. It’s the personality and essence of your business. Develop a strong and unique brand identity that resonates with your target audience. This will help you stand out from the crowd and build trust with potential clients when you’re selling and leasing properties.

#3 Showcase your properties.

High-quality visuals are essential in commercial property marketing. Invest in professional photography, virtual tours, and floor plans to showcase your properties in the best light. Don’t forget to highlight unique features, location advantages, and potential uses, especially if it’s a property type that’s not in demand now, these will grab the attention of your audience.

#4 Leverage online platforms.

In today’s digital age, your online presence is crucial. Utilize popular real estate websites, a social media platform, and email marketing to reach your audience. Create engaging content such as blog posts, and videos to share valuable insights and attract potential clients.

#5 Video marketing.

You can start with a simple walkthrough of the building with your cell phone’s camera and work your way up to hiring drone videography for your properties. Also, 3D floorplans and walkthroughs are available locally at reasonable prices.

#6 Press releases.

This isn’t as hard as it sounds. Using a company like EIN Presswire can get your property in major real estate trade journals online along with many other major news outlets. It’s inexpensive and will impress your property owners with how above and beyond you’ve gone for their listing. (You can also announce company news on press releases.)

#7 Networking and relationship-building.

Building strong relationships is key in the commercial real estate industry. Attend industry events, join professional associations, and network with other agents and brokers. Also, joining a local country club can be a great way to meet investors in your area.

#8 Provide exceptional service.

Happy clients are more likely to refer you to others and become repeat clients themselves. Ensure that you provide exceptional service throughout the entire transaction process. Be responsive, attentive, and go above and beyond to exceed their expectations.

#9 Monitor and analyze results.

Finally, it’s important to track the success of your marketing efforts. Monitor key metrics such as website traffic, lead generation, and conversion rates. This data will help you understand what’s working and what’s not, allowing you to make informed decisions and optimize your marketing strategy. The fun thing about marketing is this – you only have to do one thing well, and 10X it. No need to spread yourself thin after you’ve figured out what works best for you.

By implementing this commercial real estate marketing strategy and techniques, you’ll be able to stand out in the competitive commercial real estate industry and attract potential clients.

 

If you’re ready to start working on your marketing strategy, the first step is getting a website.  Make scaling your marketing efforts easy with one hub for all your listings and service offerings.

 

Anyone can create a pretty website, slap buttons on it and claim it’s “lead generating.”

 

I’m the only one offering the Sales Funnel Masterclass to give you strategies on how to drive traffic to your website, create lead magnets that work, and nurture your leads so you can bring in more sales.

 

A website without the ability to generate and nurture leads is jewelry.  It’s nice, but not useful.

 

Without a sales funnel, you won’t get long lasting results, period.

If you’re nodding along, let’s get started!  Schedule a call or zoom.

 

I’m out to take the “broke” out of commercial real estate brokerage. 

I want to start with you.

You ready?  Schedule a call or zoom.