Creative Ideas to Advertise Your Commercial Real Estate Business

It’s hard to make deals if no one knows about your commercial real estate business. Let’s dive into some creative and effective ideas to advertise your services and elevate your commercial real estate game.

#1 Showcase Your Expertise Through Educational Materials.

Start a blog or film a series of videos and place them on your website where you share your insights into the commercial real estate market. You can start with addressing the biggest concern you’re always hearing, for example, “It’s not a good time to buy.” You could address this with materials like PDF, video, audio, or other why it IS a good time to buy and why. Or where the best deals are right now. Start with the number one objection you hear and then begin covering topics like market trends, investment strategies, and local developments. Providing educational materials is a great way to establish trust in you and your brand.

#2 Virtual Property Tours – Bring the Properties to Them.

You don’t have to get fancy; you can walk through a building with your phone’s camera for non-fussy virtual tours. Or create interactive 3D virtual tours of your properties using specialized software or platforms. Don’t get concerned that you’ll need a programmer and designer to do this for you. There are plenty of local 3D Virtual Tour companies that offer this service at a reasonable price.

#3 Host Webinars and Workshops.

Share your knowledge through webinars and workshops, they work great as your “Free Promos” in email offers or ads. Start by addressing some objections you hear from potential clients. Here are some examples:

“There are no good deals in anymore.”

Create a seminar where you have highlighted neighborhoods and make a pop-out of some comps of what’s sold / leased in the area. Your goal is to prove there are good deals in THESE areas. You can offer a handout of this information when they show up to the seminar or webinar.

“It’s not a good time to sell property.”

Create a workshop on how a sale/leaseback, off-market sale, or 1031 exchange might be the answer (or whatever service works best in your area). On arrival, they can receive a checklist to make sure they have everything ready for a fast transaction.

“It’s not a good time to buy property.”

Create a workshop on how to evaluate the purpose, location, condition, and projected growth of a property. On arrival, they can receive a Google Sheets document on how they can calculate profit potential.

#4 Leverage Social Media Creatively.

Test out some social media platforms like LinkedIn, Facebook, and Instagram. Join commercial real estate groups to get closer to your preferred audience. Share success stories, property highlights, and behind-the-scenes glimpses of your journey. Use visually stunning content to capture attention and engage your audience. You can use Canva to get the most out of social media graphics and videos.

#5 Create an Informative Video or Podcast.

Launch a YouTube channel or podcast where you discuss commercial real estate trends and share your experiences. Both video and audio are great formats that can be a convenient and accessible way for potential clients to absorb valuable information. If you have videos, you can always pull the audio for a podcast channel.

#6 Run Targeted Online Advertising Campaigns.

Invest in online advertising to target specific demographics interested in commercial real estate. I’ll be honest with you, I don’t love Google Keyword Ads, I think they’re only for people who don’t mind spending $5k a month on ads. If you’re looking for a bit more affordable advertising, consider Google Network Display Ads. You can choose for you ad to only show up on “commercial real estate listings” websites AND you can set it to only show to people in your state.

#7 Build a Strong Email Marketing Strategy.

I cannot say this enough – email marketing is the best path to sales. Email follow up efforts will be your conversion king. Approximately 50% of sales materialize after the fifth follow-up. Unless your cold call game is that tight, you might want to start thinking about getting your email game up and running. Plus, you can set up your email campaigns to be automated. They scale well, since most email services can be integrated into your website for easy, hands-free follow up.

#8 Participate in Local Events or a Join Country Club.

Joining local business or investor communities is a great way to find new clients. However, sometimes quality communities can be difficult to find. If you can’t find a free community, joining a country club can be a great networking opportunity. There are plenty of smaller clubs, especially in master planned communities, that cost no more than a car payment. Even if you don’t golf, participating in the club’s social events can get you in front of local investors.

Remember, the key is to be consistent in your advertising efforts. By blending these ideas into your marketing strategy, you’ll not only showcase your business but also build lasting connections within the commercial real estate landscape.

Are you ready to get started on advertising your commercial real estate brokerage? The first step is getting a website. You can’t advertise without landing pages optimized for lead generation!

Anyone can create a pretty website, slap buttons on it and claim it’s “lead gen.”

I’m the only one offering the Sales Funnel Masterclass to give you strategies on how to drive traffic to your website, create lead magnets that work, and nurture your leads so you can bring in more sales.