A website helps establish an online presence for your commercial real estate business where potential clients can discover information about property listings and additional services. However, creating a website can be confusing if you’re doing it for the first time, which is why we have broken down the process into easy steps so you can end up with the ideal website for your business. Tips for Marketing Your Commercial Property Successfully.
Define Website Goals
Before you even get into the technicalities of creating a website, you need to be clear about your vision and purpose for creating the site. In addition, it would be beneficial if you define website goals to know which elements you need to prioritize on your website to attract your target market. For example, your website goals can be based on the location of your business and the type of properties you deal with, depending on your specialty.
Register Domain Name
Even if you’re not ready to do a website right now, consider registering your domain name. For example, “SterlingApartments.com” or “123AddressStreet” etc. Getting that first step will ensure you have the domain name purchased and ready for your use when it’s time to build to site.
Choose a Content Management System
If you’re setting up a site, you’ll need a CMS to manage the content on your website. Platforms such as WordPress can help you maintain a dashboard that allows you to edit and upload content. It can even help you customize your layout, making it extremely easy to update any website. For more experienced users, WordPress is a great platform. If you’re brand new, Wix is a great builder.
Select Template and Layout
There are several ready-made templates and themes available online which can help you customize your website according to the business you are functioning in. When looking for a template for your commercial real estate website, ensure you have the ability to include a picture gallery and advanced search features. There should also be a section listing contact details in case potential clients need any information. Check out our Bargain Commercial Real Estate Website Templates!
Generate Informative Content
Property listings should be well defined on your website using commonly understood terms and maps to see the property locations. You can even incorporate a blog featuring informative content for viewers where your post articles regularly that address common concerns for buyers and sellers in the commercial real estate industry. The content should use search engine optimization to make it rank higher on Google and other search engines. Don’t have content? Consider the Custom Website package, it includes custom content written for your website.
Optimize Your Site
Building an overall successful site requires optimization both onsite and offsite, which provides the best experience for visitors on your site and efficiently redirects potential leads from search engines to your website. The main factors that can optimize your site are SEO keywords, website loading speeds and user experience metrics.
