If you have a commercial real estate website but struggling to generate traffic, here are 12 ways you can increase visibility to your website.

business people shaking hands in front of a modern office building.

#1 Local Searches.

Have you noticed that when you search for a business, Google will show the 3–5 businesses closest to you? They pull this information from Google My Business. Sign up for this so you don’t miss out on search traffic happening near your location. While you’re at it, put your business on Yelp and Bing Places.

Local searches info is for brokers who own a brokerage. Agents and teams may not be eligible for a listing on local directories. If your brokerage is not listed, request they sign up as soon as possible. You’re missing out on deals!

Concept of using newsletters to get sales.

#2 E-Newsletters.

I believe e-newsletters are the number 1 way to stay-in-touch with potential clients and drive traffic to your website. Relevant articles with compelling headlines will keep your readers clicking on links and discourage them from unsubscribing.

Not ready to create newsletters? Send out “just listed” and “just sold/leased” emails to keep your audience engaged.

Concept of using email blasts to get sales.

#3 Email marketing.

If you don’t have an email list yet, you have options.

There are providers of email blasts that allow you to “rent” their subscribers like BigBoysBlast.com.

For less than $100 you can potentially reach over one-hundred-thousand subscribers in one shot.

Note, these are used mostly to advertise your properties, so consider creating a landing page for the property you want to advertise on your website to increase your traffic and visibility.

Concept of using social media platform to get sales., the story is now calling

#4 Social media.

Creating and maintaining a social media presence is truly how things are progressing. It’s not going away. Create your account for free, and place a link to your social media feed on your website. I suggest choosing one platform to focus on so you don’t spread yourself thin.

Choose either Facebook, Instagram, or LinkedIn or other. You can start your journey by posting your listings, blog posts, and content marketing to boost your online presence.

A business woman on her laptop in a modern office building with a glowing network behind her.

#5 LinkedIn.

If “getting social” isn’t your thing, at least get on LinkedIn. For commercial real estate, this is THE social platform we are all using. Whether it’s sharing articles, your own blogs, or interesting information, LinkedIn is a great way to connect with other commercial real estate leaders.

A black business man writing on his laptop in a modern office building.

#6 Content creation.

The number 1 way to increase your search engine optimization (SEO) is to create new, relevant content.

You don’t have to stick with just blog posts. Consider a video, podcasts, or data-driven piece (like a market report) that will call back to your website. These are great ways to prove credibility and increase traffic.

An open laptop in a modern office, sitting on a desk, with a wrapped present sitting on the keyboard.

#7 Offer freebies.

You can drive traffic to your website by creating freebie landing pages. These work 2-fold – they bring traffic to your website and increase your lead generation.

A business man on his laptop in a modern office with multiple people in a video chat.

#8 Webinar hosting.

Webinars do a lot of things at once – they bring in new, qualified leads, drive traffic to your website, scale your sales pitch, and convert leads to sales easily. Webinars convert at 15% which is way higher than most forms of marketing, so definitely give them a chance.

Concept of using ads online marketing, advertising and internet campaign

#9 Paid ads.

This is not for the faint of heart. It takes a lot of study and testing to become good at utilizing paid advertising properly. If you feel like this is your path, consider hiring a local company that has a proven track record. Note that paid ads work best if you have a website with funnel that works.

I.E. Freebie -> Lead Gives Email to Download it -> Newsletter Follow up -> Sale.

When you have a tested and working funnel, paid ads are a great way to increase your leads and bring in more sales.

Concept of using press releases for marketing, advertising and internet campaign.

#10 Press releases.

Use both local and national media channels to blast out articles you’ve written or news about your company and receive traffic from news sites. You can search your local news outlets and gather emails of the people that accept press releases. Once you have this list, send them an article once a month or bi-weekly and see what they pick up.

Or use PR Underground to blast out your listings and announcements to major and local media outlets in one shot for under $100.

A business woman in a video conference on her laptop computer in a modern office.

#11 Online communities.

You can join an online community, answering questions and occasionally posting articles. Or you can create your own community to increase your reach.

Need help finding online communities? Best Social Media Groups and Platforms for Commercial Real Estate

A business man at a charitable event.

#12 Local communities and charitable events.

Joining local communities like your local CCIM chapter, Better Business Bureau and joining some communities your target market will frequent, is a great way to be seen. If you sponsor an event with one of these communities or a charity, they will likely offer advertising that points to your website.

Joining a local country club is another great way to get visibility from investors and people that need property management. You don’t have to join an expensive club. Start with a club in a master planned community and work your way up to the “invite only” spaces.