When was the last time you refreshed your website? If it has been over 3 years, then it likely high time for a redesign. It is not a secret that web design goes through rapid change as new web trends appear each year.
Here are some of the newest design trends for commercial real estate websites that everyone in the industry should consider.
1. Fully Responsive Website Designs
Your website should be fully responsive and optimized for mobile devices and tablets. A large portion of today’s audiences are accessing the internet from these devices. Audiences want a premium experience when they visit a website, and a fully responsive website gives them that and more. Also, Google and other search engines will punish websites without a functional, responsive design, leaving your company at the bottom of the search list.
2. Full-Screen Video Backgrounds
The power of images is well known, but videos are also a great way to grab the attention. This can be done with full-screen video backgrounds that give website visitors the complete picture and ensure that they are engaged.
3. High-Quality Custom Photo Backgrounds
High-quality photography can capture the attention of your website’s visitors. Providing potential clients with clear graphics that grab attention is a great way to keep viewer engaged. You only have a few seconds to grab the attention of the visitor, and high-quality custom photo backgrounds leave the viewer engrossed and interested in the product.
4. Animated Menus
Animated menus are becoming more common place in the commercial real estate world. Navigation menus are critical for good accessibility of your website. From full-screen navigation menu to mega menu a navigation menu design can be the inspiration for your entire design.
5. Layered Video
Providing a drone video can be the first step in creating an amazing layered video. Every year, imagery becomes more important. Large-scale photos and videos are your chance to impress users—while only using the bare minimum of text. A great way to showcase this is with layered, animated text over a video. See example below.