Brainstorming different services to add to your
offerings is always a great way to add value to
your potential clients. One thing that I remembered
clients being excited about (when I worked at a
brokerage) was how many websites their listing
would appear on.
We would list where their property would be
advertised, for example LoopNet, CoStar,
the brokerage website etc.
After we announced that we were finished, the
clients would run down the list (we never
sent them links, that would have been helpful
in retrospect) and they would excitedly
find their listing in each platform.
And if I forgot to add the listing to the
brokerage website (let me tell you, adding
a listing to that old platform was NOT an easy
task) ooohhh there would be hell to pay.
I never understood why it was so important
to showcase a listing on a brokerage website.
To be honest, I thought only our agents were on it.
This is where I was wrong.
Other agents and brokerages searching for
contact info would stumble upon the listings
and inquire about them for their own clients.
Listings on a brokerage website were a big deal
when it came to brokerage-to-brokerage transactions.
And the brokerage website brought in quite
a few inquiries on listings.
If you’re wondering how you can add listings to
your website and you can skip IDX fees, check out my
The plugin features your listings on your website
with a property search, map, and easy filters.
Integrates with most CRM systems!
Getting your listings out there and giving you a
choice between a CRE Listings Plugin or an
IDX integration is another way
I’m taking the “broke” out of brokerage.
~ Brandy
