I recently finished a book called, “A Happy Pocket Full of Money.” This is one of those manifesting type books where it describes how to put yourself in a mindset that makes you manifest your goals. These books are everywhere, but what cracked me up about this one is it spends like 90% of [...]
Since last year, I’ve been involved in an accelerator program for systems and processes. You know, the absolute most boring, slowest to implement, business necessity ever. One thing I’ve learned on my journey to systematize is to expand automations. I was sending the same email over and over again -> copy/paste from a Word [...]
You know when you look back at your business and there are a few things you wish you would have done differently? Well, mine is definitely, without a doubt, getting those lead funnels setup. Lead funnels are pretty simple in theory, but can be pain in the butt to setup. You first need a [...]
The biggest thing that the CRE industry seems to ignore is visibility. Before you delete this email and proclaim, “Only residential people do that crap!” Hear me out! Visibility takes some work, I admit this. Personally, I prefer visibility work to cold calling any day! Would you REALLY rather do a day of cold [...]
I don’t have to tell you that commercial real estate is a competitive industry. We’re all looking for the next big thing that will give us an edge over the competition. One thing that I’m going to tell you (that’s kinda controversial) is this, when you’re brainstorming your marketing ideas, content, style and/or design, [...]
Brainstorming different services to add to your offerings is always a great way to add value to your potential clients. One thing that I remembered clients being excited about (when I worked at a brokerage) was how many websites their listing would appear on. We would list where their property would be advertised, for [...]
Quite a few commercial real estate brokerages live in the wild-wild west of branding. This is too common, especially for smaller brokerages or solo operations. Your goal in branding should be to make everything look the same. Yes, that’s BORING, but it’s a tried-and-true method to establish a brand that lasts! To get [...]
In the early stages of my business, I put off a lot of things in favor of “getting work done today.” That may sound reasonable, but the reality was, I was putting off things like building prospect lists and automations that would have made my life A LOT easier in the long run. [...]
You used to be able to make money in the commercial real estate game with a business card, a suit, and a smile. Alas, today, that same business card and swagger will only get you so far. Even if you had the best elevator pitch, the most irresistible deal, and the best brokerage in [...]
As they say, “the money is in the follow-up.” That holds true in commercial real estate as well. No, I’m not asking you to call these people over and over again until your blue in the face. I’m not a onesie twosie kinda person. Too much work. I’m an auto-pilot kinda gal. Follow-up can [...]