This is a very popular topic in commercial real estate marketing, and a subject I get questioned on regularly. “I want to eblast like the big commercial real estate brokerages do! How do I make that work?” The big brokerages have vast lists and an internal email blast system only available for their agents.
They’ve had years to build their commercial real estate email marketing system and internal database of clients, owners, developers, buyers, and brokers.
We don’t have millions to spend on email marketing systems, so let’s talk about some solutions for commercial real estate email marketing at a reasonable cost.
#1 LoopNet / CoStar CDX
CoStar has a direct exchange that allows you to share your listings directly with other commercial real estate brokers and buyers that might be interested in your property. The email marketing templates look nice!
It’s called “Marketing Center” once you’ve logged into CoStar.
Last time I checked, there’s no additional charge, this email marketing service comes with your LoopNet / CoStar account.
It also gives you a full rundown on stats on open rates and how many clicks you received.
#2 Data Axel Email Campaigns
Click on the “Get Email Lists” button a follow the steps.
The awesome thing about Data Axel email marketing service has real, live people will set up your email list and template to your specifications.
Choose commercial real estate brokers, or email directly to consumers / potential buyers. They provide you with an email list.
In my personal opinion, it can get a little pricey $99 – $2,000 (depends on how many people will be receiving emails). However, if you’re looking to email directly to potential tenants or buyers, this is your best option.
#3 Big Boys Blast
They claim 120,000 emails. I’ve had the most success with Big Boys Blast when it comes to email blast services. My click-through rate is twice that of the other guys. This is why I consider them my top choice. It’s also shockingly cheap!
You can reach investors nationwide for just over $100.
Adding this to a properties marketing process is a good idea.
#4 Property Campaign.
They claim 300,000 emails. According to their website, they have 300k subscribers, but I’ve experienced an average click through rate of .01% for all campaigns I’ve run, which is well below industry averages.
Pricing includes discounted monthly plans, so if you plan on sending a lot of emails, this may be the more cost-efficient option.
#5 Property Blast.
They claim 90,000 emails. You can filter by state with this site, which is great for advertising leasing properties and small investments. There is a wide price variation between $59 and $159, but it’s still a reasonable price.
#6 Property Send.
They claim 120,00 emails. This is the only option that actually shows you your open rates. You’re usually left in the dark when it comes to that stat!
If you send a lot of emails, they have a discounted monthly plan.
#7 Building your own Email List
Let’s use automation and build our own opt-in list!
1. Create freebies your target market wants.
Offer a Freebie download such as, an eBook, checklist, cheat sheets, video, audio, webinar, or online course, in exchange for a prospect’s email address.
2. Website landing page for freebies
Advertise your freebie on your website with a landing page.
NOTE: You can ask people to contact you to receive the freebie, but to make this process automated, you’ll need a website landing page.
3. Cold outreach focus on freebies.
In your cold outreach, send the URL to your landing page or direct links to the freebies. You’ll increase your conversion rates on your cold outreach by 5X to 10X when using a freebie.
4. Paid ads to landing page.
You can supercharge your freebie funnel with ads. But only use ads AFTER you have tested your funnel and you know it brings in deals, as you can lose a lot of money on ads. Test your funnel with your warm and cold list before you run ads.
More information on Building Sales Funnels.
If you’re ready to start working on a sales funnel, the first step is getting a website. Can’t scale without landing pages and integrations!
Anyone can create a pretty website, slap buttons on it and claim it’s “lead gen.”
I’m the only one offering the Sales Funnel Masterclasses to give you strategies on how to drive traffic to your website, create lead magnets that work, and nurture your leads so you can bring in more sales.
A website without the ability to generate and nurture leads is jewelry. It’s nice, but not useful.
Without a sales funnel, you won’t get long lasting results, period.
If you’re nodding along, let’s get started! Schedule a call or zoom.
I’m out to take the “broke” out of commercial real estate brokerage.
I want to start with you.
You ready? Schedule a call or zoom.
