There was a time when commercial real estate marketing strategies focused very narrowly on marketing a property and selling to a buyer or tenant. Today, it is not so simple, and it takes a truly creative and comprehensive range of expertise to make a deal happen.
Here are 4 critical trends that you should consider when thinking about how to enhance your commercial real estate marketing program, whether you’re an agent, developer, or broker.
1. Your Next Customer Can Come from Anywhere
As a commercial real estate expert, you work hard to market your properties online as well as on-site. You also do networking with your colleagues in the owner/broker communities. However, that is not enough as your next customer can come from anywhere, and you need to expand your communication channels. There are not a lot of commercial real estate experts on social media, and that gives you an advantage, as your next client could be there. The point is that you are no longer marketing just space. You are marketing competitive advantage, business opportunity, and investment potential today. SEO for Commercial Real Estate Websites.
2. Virtual Tours
The days of showcasing photos of a clean but vacant space are gone. Contact a local virtual tour company to find plans and pricing available. Usually, the residential virtual tour companies can handle commercial properties just as well. With additional options such as a 3D interactive floor plan and drone videos to truly enhance your listing. These additional features will give you the edge when a new client is shopping rates from several brokerages or agents.
3. Showcase Flexibility
Emphasizing your flexibility in their property marketing can be the difference between going with a smaller brokerage versus a huge brokerage with an unchangeable process. Having the flexibility to add on postcard mailings, virtual tours, drone videos, custom sales packages, and more can bring you a competitive edge that has more power than the larger brokerages.
4. Build a Preferred Advisor Network
Most of us have different professionals we routinely rely on or refer clients to, but how many have taken the extra step of creating a formal, visible professional network of these experts? Your extended team needs to include architects, interior designers, land-use attorneys, environmental engineers, program and construction managers, general contractors, title companies, property appraisers, office furniture providers, telephone and IT firms, and more.