When you advertise commercial real estate services, it’s essential to showcase your expertise, professionalism, and the unique value you bring to clients.

Here are some tactics and tools for effectively advertising your commercial real estate business:

A business person working on a laptop; concept building a strong brand identity

#1 Develop a Strong Brand Identity.

Create a brand identity that reflects your brokerage’s values, mission, and unique selling proposition. Design a professional logo, establish a consistent color palette and typography, and create brand guidelines for all your marketing materials. Consistency across all platforms will help build brand recognition and trust.

A business person working on a laptop, back to the camera; concept of a website.

#2 Build an Informative and User-Friendly Website.

Your brokerage’s website should be a central hub for showcasing your services, expertise, and available listings. Ensure your website is visually appealing, easy to navigate, and mobile-friendly. Include comprehensive information about your team, services, market areas, and a dedicated page for each property listing.  Check out our website design package.

A business person working on a laptop, back to the camera; concept Utilize Search Engine Optimization

#3 Utilize Search Engine Optimization (SEO).

Implement SEO strategies to improve your brokerage’s visibility in search engine results. Conduct keyword research to identify relevant search terms in the commercial real estate industry. You can see what keywords people are searching in the Google Keyword Planner.

A business person working on a laptop; concept Content Marketing.

#4 Content Marketing.

Share your listings through content marketing platforms such as blog articles, videos and social media posts. Promote your listings through email newsletters and email blasts to attract and engage potential clients.

A business person working on a laptop; concept of Leverage Social Media Platforms.

#5 Leverage Social Media Platforms.

Maintain an active presence on relevant social media platforms like LinkedIn, Twitter, and Facebook. Share listings, industry news, market updates, property highlights, and success stories.

Two business people shaking hands in front of a modern office building

#6 Showcase Case Studies and Testimonials.

Highlight your successes through case studies and testimonials from satisfied clients. Create compelling narratives that showcase the challenges you helped clients overcome and the positive outcomes achieved. Include these success stories on your website, social media, and marketing collateral to demonstrate your track record of delivering results.

A ground of business people talking in front of a modern office building; concept of using Networking and Relationship Building

#7 Networking and Relationship Building.

Actively participate in industry events, conferences, and networking groups to expand your professional network. Build relationships with key players in the commercial real estate industry, including property owners, investors, developers, and local businesses. You can create a list of your network and send new listing information to them.

A business person sending emails on a laptop; concept of using Email Marketing Campaigns

#8 Email Marketing Campaigns.

Keep your list informed about new listings, market trends, and industry insights. Segment your email list based on client preferences, property types, or industry sectors to deliver relevant content. Include calls to action to encourage recipients to engage.

A business person smiling at a charity event; concept of engaging in local charity to get business.

#9 Engage in Local Sponsorships and Community Involvement.

Support local initiatives, events, or charities to raise your brokerage’s profile in the community. Many of these communities will have advertising opportunities for your listing brochure in an area where the members can see it, like a bulletin board.

A blonde business woman taking a video call with another business person on her laptop in a modern office.

Get a Website Designed for Lead Capture

To advertise commercial real estate services for your business, the first step is getting a website.

Anyone can create a beautiful website, slap buttons on it and call it “lead gen.”

I’m the only one offering the  Sales Funnel Masterclasses to give you strategies on how to drive traffic to your website, create lead magnets that work, and nurture your leads so you can bring in more sales.

 

A website without the ability to be used as a sales funnel is just jewelry.  Pretty to look at, but not useful.

Without a sales funnel, you won’t get long lasting results, period.

If you’re nodding along, let’s get started!  Schedule a call or zoom.

 

I’m out to take the “broke” out of commercial real estate brokerage. 

I want to start with you.

You ready?  Schedule a call or zoom.