When the economy is uncertain and looking shaky, it’s not the time to get cute.  Instead, put in your time and energy into tried-and-true fundamentals.

Here are some fundamental ways to generate commercial real estate leads:

A business person working on their laptop with a web of lights connected together; networking

#1 Networking.

Build and maintain a strong network within the commercial real estate industry. Attend industry events, join professional organizations, and actively engage with other professionals in your field.

A business person working on their social media; online presence.

#2 Online Presence.

Establish a professional online presence through a well-designed website, social media platforms, and professional profiles on platforms like LinkedIn. Share valuable content, showcase your expertise, and engage with potential clients online.

A business person working on their laptop; concept of content marketing.

#3 Content Marketing.

Create and share high-quality content that educates and informs your target audience about commercial real estate trends, investment opportunities, market insights, and your predictions. Publish articles, blog posts, videos, and social media posts to establish yourself as a thought leader in the industry.

A business person sending emails; concept of email marketing.

#4 Email Marketing.

Develop an email list of potential clients, investors, and industry professionals. Regularly send out newsletters, market updates, and exclusive property listings to keep your contacts engaged and informed about your services.

A business person shaking hands with someone in front of a high end office building

#5 Referrals.

Encourage your clients to refer your services to others. Participate in local business associations, industry conferences, or charity events to find contacts that can provide referrals.

A business person holding an envelope at a post office; concept of mailing campaigns.

#6 Direct Mail.

Although digital marketing is prevalent, direct mail can still be effective. Create targeted direct mail campaigns to reach out to specific businesses or investors who may be interested in commercial real estate opportunities.  You don’t have to go broke making fancy postcards.  A sales letter and a property brochure will work wonders!

A business person clicking on an ad on their laptop; concept of online advertising.

#7 Online Advertising.

Utilize online advertising platforms such as Google Ads, Facebook Ads, or LinkedIn Ads to reach a wider audience. Use targeted keywords, demographic filters, and ad formats that resonate with your target market.

A business person on their phone smiling; concept of cold calling.

#8 Cold Outreach.

You can pull leads lists directly from LoopNet, CoStar, and Reonomy. Build an excel spreadsheet of leads, separate your leads by specialty: investor rep, landlord rep and tenant rep.  And begin a cold outreach campaign.  You can automate this, so it doesn’t take up all your time and energy.  Check out Cold Lead Hero to learn how.

A blond lady at her laptop in a modern office, taking a video call. Back is to camera.

 Get a Website Design for Lead Generation

I build lead generating websites for commercial real estate brokers and agents.  The websites work as sales funnels.

Any Joe Common Man can build a pretty website, slap some buttons on it and call it “lead gen”.

I give you access to the Sales Funnel Masterclasses, giving you strategies to drive traffic to your site,
bringing you more leads, and making you more money.

 

A website without the ability to generate leads is just jewelry.  Pretty, but not useful.

Without a sales funnel, you won’t get long lasting results, period.

If you agree with me, let’s get started!  Schedule a call or zoom.

 

I’m out to take the “broke” out of commercial real estate brokerage. 

I want to start with you.

You ready?  Schedule a call or zoom.