Social media, like many industries, is playing an increasing role in commercial real estate marketing. There is no longer a question of whether or not a commercial real estate company should have an active presence on social media, it is essential. In the 90s, companies realized that they need to build a website to have an online presence, and here in 2020, it is the same case with social media. The benefits of social media far outweigh the negatives, and the analytics clearly demonstrate the effectiveness in three main categories.
- Growing brand awareness
- Increasing search engine optimization
- Reaching and engaging potential clients
It is a fact that the commercial real estate industry has been slow to adopt social media as a mainstream marketing tool. The reality is that most commercial real estate clients have already embraced social media and all that it has to offer. This means your commercial real estate company needs to leverage it to build your brand and increase business. However, all that must be done strategically if you truly want to take advantage. (6 Reasons why Social Media Marketing is Important)
Few commercial real estate companies manage to use social media effectively. This is likely due to not fully grasping the true value and potential of social media. You need to work around the clock to maintain an active presence on social media platforms, which will ensure that you engage with your customer base and help grow your brand as a direct result. (4 Tips for Using Digital Marketing)
Companies can no longer expect to reach out to their specific targets through traditional marketing methods. The world has changed, and it is time to begin harnessing social media marketing’s immense potential.
Social media has allowed consumers to share their opinions, both good and bad ones, openly with the world. Addressing your client concerns in a timely and appropriate manner can help create lifelong advocates for your brand. That is why commercial real estate companies need to get on board with social media marketing and learn all the tricks of the trade. (Successful Commercial Real Estate Marketing Strategy)
To benefit from social media and reach your audience, be flexible in your approach and maintain a presence on the major social media platforms where your clients are present. Develop a strategic messaging plan to execute your social media strategy and establish your business’s specific goals. (How to Create a Commercial Real Estate Marketing Strategy)