You know when you’re enjoying an article,
you’ve read a few short paragraphs and
now you’re interested, and you click
“see full article” and BAM!
A popup asking you to subscribe to
their news channel for like $20/month.
Who has $20 a month to
spend on news articles?
They know it’s cheaper to buy a book, right?
That’s my new wealth goal.
Owning a subscription to Market Watch.
Everything is behind a “paywall” lately.
This is why offering a free “lead magnet”
is so enticing in today’s market.
A lead magnet is something you can
offer your potential clients in exchange
for their contact information.
Using a lead magnet is a great way to
grow your leads list.
Some ideas for a lead magnet:
Cheat sheet. A cheat sheet offers steps,
examples, and images to help illustrate
a strategy.
Checklist. A checklist is a great way
for your potential clients to keep track
of their progress.
Ex: “Get your building ready to sell.”
eBooks. eBooks include helpful tips for
your potential clients. Usually these
answer frequently asked questions or
explain a concept in depth.
Video or Audio Training. Gives your
audience the opportunity to hear or
watch a piece of your content.
Mini-Course is a series of content
focused on teaching people about one,
specific topic. Example:
What’s awesome about my website
package is it come with a selection of
pre-written CRE eBooks to choose from!
Check it out here:
A GREAT commercial real estate
website will turn traffic into leads
with multiple points of entry like
eBooks, contact forms, and more.
Creating websites that turn
traffic into leads is another way
I’m taking the “broke” out of
commercial real estate brokerage.
So, check it out!
