The biggest thing that the CRE industry seems to ignore
is visibility. Before you delete this email and proclaim,
“Only residential people do that crap!” Hear me out!
Visibility takes some work, I admit this.
Personally, I prefer visibility work to cold calling
any day! Would you REALLY rather do a day of
cold calling instead of 15-mins of filling out
a Google Business listing?
I would choose creating a basic website over
hundreds of mailers to go to freezing cold lists.
Did you know stamps are ~60-cents apiece now?!
When you add in envelope and printing you’re spending
$1 per mailer, for a physical mailing campaign that
MAYBE gets 1% conversion on a good day.
And a conversion is just a contact,
it doesn’t mean they’ll actually go through
with a transaction.
Cold mailing is an expensive gamble, in my personal
opinion. But a Google Business listing (free) plus a
Website package can pay off for years
to come without blowing your voice out on cold calls
and spending WAY too much on stamps that may
never see a return.
A Website package costs about as much
as 1 average commercial real estate transaction.
Meaning, that website has to bring in JUST ONE
transaction for you to make your money back.
JUST ONE. In its WHOLE LIFE!
Now, that’s a horse I’d bet on.
Website design comes with stock content, images,
video and more make it a fast and efficient way to
get a commercial real estate website done at
a discounted price.
Offering a Website Design package is another way
I’m taking the “broke” out of
commercial real estate brokerage.
~ Brandy
