Commercial real estate agents need to focus on establishing a credible presence in the industry. One of the best ways to do that is by creating a marketing plan which is an informational document and guide for agents and brokers to promote themselves and their business. The document explains what the company does, how they do it, and the relevant parties involved.

Creating a comprehensive document that identifies your goals and strategy helps differentiate you in the market by providing prospective customers with an idea about what your business is about. If you’re trying to develop your marketing plan, let’s look at some helpful tips.

1.      Identify Your Target Audience

Start by identifying your core audience and build your entire marketing plan around it. Once you know who you’re targeting, it is easier to identify what your audience wants to hear. It would help if you created a profile about your clients, which is done by going through your past data.

Focus on classifying your previous clients according to their interest in retail, multifamily, industrial, etc..    How to Reach your Target Market as a Commercial Real Estate Agent.

2.      Define Your Goals and Objectives

Once you have your target audience, you can focus on establishing business goals. Ensure that your objectives are easily quantifiable and measurable. Clarifying your goals and objectives will set you apart from your competition. With your goals, you can easily develop a road map for your future and use your goals to define the direction of your business.

3.      Review Your Competition and Identify Your Competitive Advantage

Evaluate your competition by researching listing sites and see what works for them. This insight can help you get a better idea about the market in general and can shape your message to prospective clients.


At the same time, you should also identify your competitive advantage, which is the one thing you can do better than your competition. The sheer size of the commercial real estate industry means there are many niches you can operate in and provide superior services, which can also set you apart and attract clients.

4.      Determine Media and Distribution

Define your marketing strategy while highlighting the types of media you intend to use to focus your marketing efforts. Commercial real estate agents’ most popular marketing strategies involve email, social media, content marketing, websites, cold calling, and networking.

The marketing strategy should account for how your prospective clients consume information to ensure they are targeted properly.  How to get started with Press Releases.

5.      Create A Timeline and Budget

Once you have your goals in place, establish a timeline and the corresponding budget required to meet your objectives. The timeline should include different steps and milestones to ensure the business is progressing as expected.

The budget, on the other hand, is affected by your pricing and positioning in the market. The marketing budget defines how much you’re spending, and it is also important to ensure revenues cover your costs to prevent your budget from limiting your growth.    6 Shoestring Budget Marketing Tips for Your Commercial Real Estate Business.