I don’t have to tell you that commercial
real estate is a competitive industry.
We’re all looking for the next big thing
that will give us an edge over the competition.
One thing that I’m going to tell you
(that’s kinda controversial) is this,
when you’re brainstorming your marketing ideas,
content, style and/or design,
don’t look to your competition or industry for ideas.
OK, before you X out of this and say,
“That girl is crazy!” Hear me out!
When you get your marketing ideas from your
competitors or industry standards, you’re ending up
with a sea of sameness. Following the rules is
not going to make your business stand out.
So, what can you do to be unique without looking
like a fool? Find an industry that has good marketing
and resonates with you like architecture, law, health,
retail, automotive, etc. and borrow ideas from them.
For instance, when I worked in manufacturing,
we got many of our marketing ideas from
luxury car brands. Even though we were not selling
cars! Not even close! The point is, we borrowed ideas
from a company that embodied luxury for our own
luxury brands. It was a much better steppingstone for
us to gather ideas to avoid looking like competitors.
Are you thinking about rebranding your
business to be unique within the industry?
Check out my Custom Website package!
We create the website from scratch in Photoshop
and then send it to coders, ensuring that your website
is created exactly for your needs.
Creating unique, Custom Websites is just another way
I’m taking the “broke” out of brokerage.
So, check them out!
~ Brandy
