Having a high-ranking website on search engines can make it is easier to stand out in a sea of competition. The commercial real estate market is highly saturated, and success is dependent on businesses grabbing every opportunity they can to improve visibility which is where search engine optimization comes in.
SEO can revolutionize the process of establishing an online presence on search engines like Google, which potential clients use to conduct research and search for online solutions. If you’re new to the process of creating a commercial real estate SEO strategy, start by using our tips below. SEO for Commercial Real Estate Websites.
Keywords
Using the right keyword helps drive organic traffic to your website through SEO, and you find these terms using websites such as Google Suggest. Depending on your website, it would be beneficial to target a range of keywords such as: Google keywood tool
Generic Keywords
These keywords use common words that you can find on every commercial real estate website.
Niche Keywords
These are usually longtail keywords meaning they are more specific and have more words compared to generic keywords.
Branded Keywords
These keywords include your company name and popular property names that can help you rank higher on search engines.
Using the right combination of the keywords above can help your content rank higher as these keywords are germs potential clients search for on search engines.
Google My Business
Google My Business is an online directory where you can list your commercial real estate business, making it easier for potential clients to learn about your company and services. The service is free, and you can set up a profile that consists of a company description addressing common needs to hold clients’ interest. Setting up a Google My Business account gives you bonus points when the search engine algorithm is evaluating website rankings. Search engine results are listed in the following order:
- Pay per click ads
- Google My Business local ads
- Organically ranking ads
Google My Business can help you rank higher if you’re working with local prospects, so be sure to use this service for maximum effectiveness. Google My Business.
On-page SEO
On-page SEO refers to optimizing your website and its content so you can rank higher and attract relevant traffic through search engines. Apart from using keywords, there are other on-site factors to consider when trying to improve your ranking, such as:
Meta Title or Page Titles
They provide a short and crisp headline about the topic being discussed, and it can involve using your company name or location of functioning.
Meta Descriptions
They consist of detailed descriptions for the business or topics between 120-160 characters that use keywords, geographic area, and targeted services.
Image Text
They are the labels accompanying images that should include targeted keywords that can help the images rank on Google images, generating traffic for your website.
Off-page SEO
Off-page SEO refers to any online activities that can help you rank higher on the search engine results page apart from the content on your website. Using commercial real estate listing sites can help promote your listings outside your website to make your website rank higher. Backlinks incorporated on other websites can also help you climb search engine rankings, but it requires a lot of effort, including producing consistent content about recent developments and developing an online network.
