Email marketing is an incredibly powerful tool that all commercial real estate professionals should be using to reach prospects, engage them, and convert them into clients. As a method of direct connection with prospective buyers and sellers, email can generate extremely high ROI. The average ROI for email marketing in all US businesses is at 4,400%, with $44 made for every $1 spent.

However, your emails need to be targeted to the needs of your prospects, highlighting properties and opportunities that will be of interest to them. This industry is driven by referrals, word of mouth, and the strength of relationships, and email is one of the most effective and low-cost ways to stay top of mind with your current clients and new prospects alike.   Commercial Real Estate Marketing – Are Mailers Dead? Email vs. Mailers.

Why Use Email Marketing for Commercial Real Estate in 2021?

Using email, you can provide valuable insights into the commercial real estate market, notify your list about new opportunities, and engage prospects in active nurturing to keep your company top of mind. There are many reasons why email marketing is an effective strategy for commercial real estate businesses. Email marketing will help you to:

·        Build Your Email List

Growing and building your email list will be easier through email marketing. All you need to do is use opt-in website forms or offer special offers in return for users’ email addresses to gather the contact information of potential customers. 7 Ways to Purchase Commercial Real Estate Email Lists.

·        Become an Expert

You can use email marketing to become an expert in your field and attract more customers to your commercial real estate business. Start by updating your subscribers with the latest trends from the industry and show expertise in your blog posts. 7 Tips for a Successful Commercial Real Estate Blog.

·        Increase Sales

According to research, 93% of users prefer to communicate through email. With a great hook and a call-to-action, there is a good chance of conversions. That will benefit your commercial real estate business greatly as you will stand to increase sales. Are You Letting Clients Get Away? 5 New Ideas for Follow-Up.

·        Automate Your Routine

Many online email marketing services can help you automate each step of the process. Leverage these services and set up email sequences based on specific actions, such as registering at your website or asking for a property price.  Update your Commercial Real Estate Marketing.

·        Build Relationships with Customers

Segment your email list and send personalized offers based on past behaviors to show that you care about each subscriber. It can be a huge game-changer to create a loyal fan base willing to support your brand and help you grow. 6 Ways to Build Trust in a Commercial Real Estate Marketing Plan.


For email marketing to be effective for your commercial real estate business, you need to ensure that they are targeted, well-written, and designed to drive opens and clicks. If you are looking to give your commercial real estate business a major boost, then you will need to learn how to effectively create an email marketing campaign that drives results. This will ensure that you get the best possible return on investment for your email marketing efforts. Easy Steps for Starting and Maintaining a Commercial Real Estate E-Newsletter.