When I first started working in a commercial real estate office I was surprised that many of the agents had college degrees. After-all, you just have to take a few weeks of classes and pass a test. Does it help to have a college degree? Do you need one? Here are my opinions based on personal observations.
Putting together an engaging commercial real estate marketing strategy can be difficult. I’ve put together some commercial real estate marketing techniques that can be used together to create a winning marketing strategy. #1 Local Advertising. Claiming your business and enhancing your listing on Google, Yelp, Bing and Yahoo can be a great (and free) [...]
With the emergence of email increasingly being used for advertising commercial real estate listings and services, the biggest question I get is, “Where can I buy an email list?”. Due to anti-spam laws, purchasing mass emails has become a little tricky…but you can get around this with lists that have opted-in to “affiliate marketing” lists. [...]
So, you have a great commercial real estate website, and you advertise your properties there to attract potential clients. This is excellent. But is this enough, or should you be doing more? We believe that you really should do more if you want to compete with the major players in the commercial real estate industry. [...]
When your cold call game is showing minimal results, try adding cold emailing into the equation. Calling cold a prospect after a brief email introduction may yield better results than using cold calling alone. Emails are the most effective forms of marketing and engaging a prospect. When emailing those who are not familiar with [...]
If you haven’t taken a marketing course, you’re probably wondering what the heck a sales channel is. A sales channel is the way an agent or broker goes to market their services to potential clients. There are 5 Sales Channels in commercial real estate. #1 Current clients. The best way to get a [...]
Adding interactive elements to your commercial real estate website design can enhance user engagement and bring in more leads. Here are 7 ideas to make your commercial real estate website design interactive: Virtual Tours. Virtual tours of properties using 360-degree photos or videos are a great way to gain interactivity. You can search [...]
Did you know, utilizing Google My Business is the easiest way to rank highly in local SEO for commercial real estate? You probably already know that, so I’m going to dive a little deeper today in using technical SEO and keyword research with Google My Business. Let’s talk about how to optimize [...]
Have you tried ChatGPT for your commercial real estate website yet? If you’re not familiar, it takes search engine information and translates it into an article written especially for you. It can be a huge help when you’re doing menial tasks like SEO (search engine optimization). In the olden days (few months ago), you would [...]
I feel like there’s a plethora of marketing articles out there proclaiming, “Marketing is dead!” “Blogs are dead!” “[insert whatever] is dead!” None of these things are dead. Marketing is not working like it used to. Instead of doing some research, people are shouting from the rooftops that marketing must be dead since [...]