Getting commercial real estate leads doesn’t have to be expensive or even time consuming. Here are some great options on how to get fresh commercial real estate leads.
Email Lists
1. Reonomy List.
Getting a commercial real estate leads list from Reonomy is simple and easy. Their filtering software makes it easy to pull only the leads you want! Get as targeted as needed, IE “Multifamily owners in zip-code 85215 with 3 to 10-unit complexes.” You can download these into an Excel spreadsheet for easy contact.
2. CoStar Tenant
CoStar Tenant will give you a commercial real estate leads list of tenants, when their lease will expire, and who to contact. It’s a great resource especially if you’re specializing in tenant representation.
3. Data Axel.
Pricing on lists can be negotiated with a sales rep. These lists will not provide real estate owner information, only business contacts. You can use this information for tenant rep purposes. I recommend working with a sales rep, as they can get you a better deal than on the website.
Purchasing Email Blasts
4. Big Boys Blast.
Currently, Big Boys Blast is the king of commercial real estate email lists. They claim quality commercial real estate leads with 100,000 emails in their database including both brokers and investors. Email starts at a low cost of $69 and you can advertise your listings or services to a huge group in one shot.
5. Property Campaign.
They claim over 300,000 commercial real estate investors, owners, developers, tenants, and agents. They spend money and time on data acquisition, management, and verification, so you don’t have to. Emails start around $59, and you can buy monthly packages to save money.
6. Property Blast.
They claim over 90,000 emails of commercial real estate leads in their database. You can also choose to do emails by states, which is great for leasing. Emails start at $59 per email.
7. Property Send.
Company claims 120,000 in their database of commercial real estate leads, comprised of buyers, brokers, agents, owners and developers. Their emails start at $145 per email or you can save money with a monthly plan.
Pro Tip – Combine email blast services for your listings so you can advertise to potential commercial real estate clients, “I blast your property out to 400,000 brokers, agents, investors and developers.” These numbers can be a great differentiator that can get you hired over a competitor.
Advertising
8. CRE Daily
This is an online commercial real estate news site with the ability to advertise on their national newsletter. 100k people in their national database include B2B decision makers, high net-worth investors and business leaders.
9. Bigger Pockets.
Check out their free starter membership to post comments on forums, connect with investors, and more. Their website was a little vague on how to become a featured agent, but I know it’s available.
Marketing
10. Internet Presence.
I cannot stress this enough – the world is turning digital, YOU NEED TO GET ON THE INTERNET! Shrugging your shoulders and claiming your clients don’t “go online” is ridiculous. Old-fashion clientele may be your majority now, but as they retire, you will need to find new clients. A website designed for capturing leads is a great way to keep leads rolling in completely hands-free!
11. Social Media.
I no longer suggest you should batch your social media posts over a wide array of platforms (the algorithm pushes scheduled posts to the bottom). Today, I suggest you choose one platform, LinkedIn, Facebook, Instagram, X, etc., and focus on it. Don’t want to be a spokesperson to get lead generation? Check out, How to Get on Video WITHOUT Showing your Face.
12. Content Creation.
Blogging is a quality way to get leads and keep visitors coming back to your website. It’s also an easy to take that content and recycle it for social media posts and newsletters. I won’t get into the technical details, but blogging increases your SEO strength with new, original content. Check out Steal my ChatGPT Prompts for SEO.
13. Newsletter.
Use your blogs as a main feature and put in a few interesting articles about commercial real estate, money, economics, and business to keep people interested and engaged. Keeping your leads engaged is key to long-term growth and following up at scale.
14. SEO (Search Engine Optimization).
SEO is the art of making your website easy for search engines to read – the result is higher rankings (1st to 2nd page of results). Not many commercial real estate brokerage and agents put a lot of money into SEO, so if you put some effort into it, you’ll see results very quickly. Want to learn more? Check out, Commercial Real Estate SEO Made Easy.
15. Follow-up.
In today’s world, most of your follow-up activities can be automated. Set your website to automatically email people who have filled out a form, so they’re contacted immediately. You can also set this to send a few days apart some educational information like most popular blog posts, news articles and other information potential clients would find interesting.
16. Mailers.
Mailers can be either extremely beneficial or enormously wasteful. Get extremely targeted to make mailers effective. For instance, send a sales letter and property brochure to current owners of multifamily properties with buildings of 15-units to sell your 6-unit multifamily building. Reonomy allows you to get extremely targeted with your list. Thin your list to just 50 to 100 that fit your criteria and save money.
Sales Techniques
17. Cold Emails.
I won’t lie to you; cold emails are a numbers game. The good news is cold emails can be automated. With inexpensive services like Woodpecker, you can automatically set emails to send over time, including using custom fields like name, company name, and more for customization and to hide the fact that it’s automated.
18. Cold Calls.
Your broker probably screams down the hallway “Cold Call!”. And here I am, putting it at the bottom of the list. It’s time to retire your old way of cold calling! There’s no excuse for you not to automate this annoying chore. With services like Direct-to-Voicemail and Mass Texting, you can get thousands of cold calls done with a click of the mouse. Record a message, set to send, and it automatically hits voicemails (cell and landline) without a ring. Potential clients will never know your call was automated.
19. Associations / Networking.
Industry conventions are one of the best places to network. NAIOP, CCIM and ICSC has some great events. There also may be some great, local conventions in your area to join. Also, consider what your target market may attend.
Ready to start collecting leads? The first step is getting a website. Sales funnels fill your website with traffic and your lead capture website will collect leads hands-free!
Anyone can create a beautiful website, slap buttons on it and call it “lead gen.”
I’m the only one offering the Sales Funnel Masterclasses to give you strategies on how to drive traffic to your website, create lead magnets that work, and nurture your leads so you can bring in more sales.
A website without the ability to be used as a sales funnel is just jewelry. Pretty to look at, but not useful.
Without a sales funnel, you won’t get long lasting results, period.
If you’re nodding along, let’s get started! Schedule a call or zoom.
I’m out to take the “broke” out of commercial real estate brokerage.
I want to start with you.
You ready? Schedule a call or zoom.
