With more and more commercial real estate transactions occurring online, having a robust commercial real estate website is as important as ever. Your website will be your marketing platform, communication channel, a resource to learn about your clients, and a mechanism to evaluate your performance in the industry. To help you out, we have listed some of the best tips to ensure that your commercial real estate website is successful.

1.    Set Goals

Good website practices start before you even have a website. Before you dive into your dashboard and start making changes, you should create goals for your website because this will inform the rest of your website. The goals you set for your commercial real estate website should be specific, measurable and attainable. You should also use sub objectives to set up small and intermediate steps to achieve your overarching vision. 6 Tips to Setting Goals.

2.    Storyboard Content

It’s also important to map out content before you start building your commercial real estate website. Create a flow chart of pages and sub-pages to develop a hierarchy on your website. Provide an outline of the content you want on each page, and then create a nesting pattern. This will save you time and energy later in your website build. The more effort you put into the storyboard content for your website, the better the end result will be for you.  SEO Content Creation for CRE Websites.

3.    Optimize for SEO

Virtually all of your website goals are going to require clicks and page views. This means that your website needs to stand out online and rank highly. You can start by hosting your own data, which will help boost your website’s SEO content and improve page rankings. You should also keep a URL structure that is simple and human readable as that will affect page authority and its ability to rank well on search engines. SEO for Commercial Real Estate Websites.

Lastly, don’t forget to add appropriate titles, keywords, and meta data on your listing pages. These steps will give search engines more information about the pages on your website and help users know what they are clicking on.

4.    Incorporate Calls to Action

Successful commercial real estate agents have long recognized the power of calls to action to increase the engagement on their websites and generate leads. You should incorporate these design features with pop-ups and messages that request a user response. Some popular calls to action include requests to register, requests for a showing, option to save a search and more.  Calls to Action that Convert.

5.    Include Analytics

Integrate your website into Google Analytics to see page views, most visited pages, and see which pages are the most “clicked on”.  Tip: Starting a blog is a great way to gain additional page views and SEO rankings.  It grabs onto lesser used keywords like, “distressed industrial property near me” and other strings that you may not be able to pick up with only your 6-8 website pages.  7 Tips for a Successful CRE Blog.