When the economy is uncertain and looking shaky, it’s not the time to get cute. Instead, put in your time and energy into tried-and-true fundamentals. Here are some fundamental ways to generate commercial real estate leads: #1 Networking. Build and maintain a strong network within the commercial real estate industry. Attend industry events, join professional [...]
Advertising commercial real estate effectively requires a blend of creativity, strategic thinking, and a deep understanding of market trends. Whether you're a seasoned professional or new to the field, harnessing the power of innovative advertising techniques can transform your approach and yield impressive results. #1 High-Quality Photography and Videography. You don’t have to invest in professional [...]
Cold emailing, when done with a modern spin, can be an effective way for commercial real estate agents to reach potential clients and generate leads. Here are some tips to help you maximize your cold emailing efforts: #1 Personalize your emails. Avoid sending generic mass emails. Personalization is key to grabbing the recipient’s attention. You [...]
If your deals have slowed down a bit and you’re wondering how you can temporarily branch out to get some cash flow, here are some ideas for an agent to supplement their commercial real estate revenue. #1 Property Management. Offer property management services to your clients, where you can handle the day-to-day operations, schedule maintenance, [...]
Do you have a commercial real estate listing that just won’t sell or lease? It’s time to try some techniques to get that problem listing out of your hair! Here are eight ways to advertise commercial real estate listings and get visibility without breaking your budget. #1 Brochure Template ($185) If you need help with [...]
This is a very popular topic in commercial real estate marketing, and a subject I get questioned on regularly. “I want to eblast like the big commercial real estate brokerages do! How do I make that work?” The big brokerages have vast lists and an internal email blast system only available for their agents. They’ve [...]
In commercial real estate, we're still obsessed with the concept of cold calling prospects. Pretty much every other industry has moved on to other lead generation methods, but commercial real estate cold calling still is the preferred narrative in the industry. Does cold calling work in commercial real estate? The big question is, [...]
Remember when commercial real estate marketing strategy was as easy as putting an ad in the newspaper and receiving a ton of calls? Me neither, but maybe someone does. Now-a-days success in commercial real estate marketing strategy comes with defining, planning and acting before we see any real results. Here are some secrets to help [...]
Most agents and brokerages put their commercial real estate marketing plan aside because they are busy making deals and working on the day-to-day. I'm here to give you a digital marketing plan that will automate your commercial real estate marketing. Let’s build a sales funnel. You can dump cold leads in and get sales on [...]
Perhaps the greatest mystery to a commercial real estate agent or broker is the SEO of their website. Honestly, it’s the greatest mystery to most people, so let’s not blame our industry. Here is a list of most-likely reasons your website has no traffic and how to fix it. Reasons why your commercial real estate [...]