Navigating a commercial real estate website shouldn't feel like finding your way through a maze. Remember that one time you clicked away in frustration? A seamless, engaging online experience can be the difference between a quick browse and a new client. It's like walking into a well-organized office - you know you're in good hands. [...]
Do you have a New Year’s resolution to show up on video? Do you simultaneously cringe at the idea of turning on that webcam and talking to yourself? I get you! The thing with producing video content is, you don’t have to show your face to “show up”. It’s entirely optional! Let [...]
The internet is fundamental in today's business landscape. Imagine a world where your commercial real estate prowess could shine 24/7? Let's paint that digital picture. You’ve worked tirelessly to build a rock-solid reputation—you know every zoning bylaw, you've mastered the art of negotiation, and you're a networking powerhouse. But online? There's a vast landscape of [...]
As the year ends, it's the perfect start thinking about your marketing strategy for 2024. #1 Specialties. It’s easier to make offers to a cold audience when you have a specialty. Think about it from your client’s point of view. If you had an industrial complex you wanted to sell, you’d look for an [...]
In the bustling world of commercial real estate, a weak online presence can drastically limit a firm's potential reach and growth. Successful agencies recognize the power of a compelling website—it's a game-changer for attracting clients and sealing deals in today's digital marketplace. Visual Branding Principles In commercial real estate, visual design is not merely an [...]
Putting your listings into a funnel to get them sold or leased faster is key to changing your cash flow situation from rollercoaster to smooth sailing. Here are some ideas on how to get your listings sold faster. #1 Photography While a professional photographer would be great, not everyone can afford that level of [...]
Ever considered the power of exceptional web design in commercial real estate? Here's the lowdown. In the vast ocean of online listings and brokerages, your website is more than just a digital business card—it's the vibrant, interactive gateway to your commercial real estate empire. And just like a prime location in the physical world, the [...]
I’m going to be brutally honest. Soon, cold calling, cold emailing, cold direct messages, cold text messages are probably not going to be the most profitable use of your time. Before you get mad, let me explain! I can’t get incoming calls from one of my clients because he is an avid cold caller. My [...]
There are $1.4 trillion worth of loans coming due from today to 2025. If I was a commercial real estate agent in this market, here’s what I’d be doing right now. #1 Prospecting small banks. Unless the interest rates drop dramatically, the “doom loop” is coming. Consider prospecting small banks and letting them know [...]
Did you know 80% of sales require at least 5 follow-up contacts before someone meets with you? And those stats are for general purchases! Commercial real estate deals are usually in hundreds of thousands and millions of dollars. We all know, the bigger the dollar amount, the longer it takes people to decide who to [...]