Local marketing in commercial real estate refers to targeting clients that live within a specific region of your business operations. Commercial real estate agents need to understand the market they are working in and the people they're targeting in their area, which comprises most of their leads. Even if you have a well-established overall marketing [...]
You used to be able to make money in the commercial real estate game with a business card, a suit, and a smile. Alas, today, that same business card and swagger will only get you so far. Even if you had the best elevator pitch, the most irresistible deal, and the best brokerage in [...]
Content is the main driving force behind every website and social media account. When you have a commercial real estate website, it is beneficial to incorporate quality content that allows the website to attract potential clients. Content marketing involves creating content that can entice website visitors and ranking algorithms to increase online visibility. If you're [...]
As they say, “the money is in the follow-up.” That holds true in commercial real estate as well. No, I’m not asking you to call these people over and over again until your blue in the face. I’m not a onesie twosie kinda person. Too much work. I’m an auto-pilot kinda gal. Follow-up can [...]
This is a true story, OK, I’m not making this up. I had someone schedule a Zoom with me with only one, single purpose in mind. To scream at me that IDXs are for residential ONLY and how stupid I was to suggest they were for commercial. This is a common misconception! Let’s [...]
The commercial real estate industry relies heavily on marketing, whether it's for attracting potential clients or familiarizing people with your brand and business. If you came into this business thinking you'll just be selling properties, you're sorely mistaken as it takes more than a salesperson to make a commercial real estate business successful. If you're [...]
One of the big questions I get asked is, “What program is best to create listing brochures?” The answer has changed over the years. I used to follow up with, “Are you using PC or MAC?” Because a PC would get a Microsoft Publisher recommendation, while a MAC would be Apple Pages. Both [...]
Coordinating your marketing efforts every time you have a new listing can super charge your commercial real estate business. Strategize to make a formal plan for your business, so there's consistency in your marketing efforts. Establish goals that are implemented on timelines with measurable success. This can help provide a better picture of your business. [...]
Marketing your business doesn’t have to cost a lot of money. You can use things like press releases to get in front of a large audience and not spend a dime. Press releases sound difficult, but they are ridiculously easy. Spending an afternoon checking the contacts for your real estate journalists in [...]
You’ve heard about using robots to do your hard work for you, but you probably never thought they could be used in commercial real estate. I’m not suggesting you buy a sales-bot to go on property visits ….yet… but I do want you to think about using automations to do all the things you [...]