I recently finished a book called, “A Happy Pocket Full of Money.” This is one of those manifesting type books where it describes how to put yourself in a mindset that makes you manifest your goals. These books are everywhere, but what cracked me up about this one is it spends like 90% of [...]
The best marketing strategies involve targeting potential clients where they are most present. Almost everyone has an online presence, so commercial real estate businesses should advertise and develop their brand online through social media and other online platforms. If you're uncertain about where to start developing online commercial real estate marketing strategies, we've got a [...]
The biggest thing that the CRE industry seems to ignore is visibility. Before you delete this email and proclaim, “Only residential people do that crap!” Hear me out! Visibility takes some work, I admit this. Personally, I prefer visibility work to cold calling any day! Would you REALLY rather do a day of cold [...]
All businesses can benefit from a strong social media presence, but in the commercial real estate business, it can prove to be a vital tool for differentiating your business from that of your competitors. People looking for options in commercial real estate use the internet to search for listings which is why it's beneficial for [...]
I don’t have to tell you that commercial real estate is a competitive industry. We’re all looking for the next big thing that will give us an edge over the competition. One thing that I’m going to tell you (that’s kinda controversial) is this, when you’re brainstorming your marketing ideas, content, style and/or design, [...]
Brainstorming different services to add to your offerings is always a great way to add value to your potential clients. One thing that I remembered clients being excited about (when I worked at a brokerage) was how many websites their listing would appear on. We would list where their property would be advertised, for [...]
Quite a few commercial real estate brokerages live in the wild-wild west of branding. This is too common, especially for smaller brokerages or solo operations. Your goal in branding should be to make everything look the same. Yes, that’s BORING, but it’s a tried-and-true method to establish a brand that lasts! To get [...]
In the early stages of my business, I put off a lot of things in favor of “getting work done today.” That may sound reasonable, but the reality was, I was putting off things like building prospect lists and automations that would have made my life A LOT easier in the long run. [...]
Local marketing in commercial real estate refers to targeting clients that live within a specific region of your business operations. Commercial real estate agents need to understand the market they are working in and the people they're targeting in their area, which comprises most of their leads. Even if you have a well-established overall marketing [...]
You used to be able to make money in the commercial real estate game with a business card, a suit, and a smile. Alas, today, that same business card and swagger will only get you so far. Even if you had the best elevator pitch, the most irresistible deal, and the best brokerage in [...]