You used to be able to make money in the commercial real estate game with a business card, a suit, and a smile. Alas, today, that same business card and swagger will only get you so far. Even if you had the best elevator pitch, the most irresistible deal, and the best brokerage in [...]
As they say, “the money is in the follow-up.” That holds true in commercial real estate as well. No, I’m not asking you to call these people over and over again until your blue in the face. I’m not a onesie twosie kinda person. Too much work. I’m an auto-pilot kinda gal. Follow-up can [...]
Today I want to talk about something that’s widely underused in commercial real estate, but very important for list building. And that something is “transitional calls-to-action”. That’s a fancy way of saying offering something in exchange for contact info. This can be anything from an eBook, market report, webinar, video, brochure, masterclass, etc.. The [...]
This is a true story, OK, I’m not making this up. I had someone schedule a Zoom with me with only one, single purpose in mind. To scream at me that IDXs are for residential ONLY and how stupid I was to suggest they were for commercial. This is a common misconception! Let’s [...]
One of the big questions I get asked is, “What program is best to create listing brochures?” The answer has changed over the years. I used to follow up with, “Are you using PC or MAC?” Because a PC would get a Microsoft Publisher recommendation, while a MAC would be Apple Pages. Both [...]
Everyone always wants to know where to get leads lists. (Reonomy and DataAxel are my top choices, btw) But a leads list is only as good as your cold leads strategy. The tricky thing about cold leads is that commercial real estate agents have been lied to about them their whole career. Your [...]
Marketing your business doesn’t have to cost a lot of money. You can use things like press releases to get in front of a large audience and not spend a dime. Press releases sound difficult, but they are ridiculously easy. Spending an afternoon checking the contacts for your real estate journalists in [...]
You’ve heard about using robots to do your hard work for you, but you probably never thought they could be used in commercial real estate. I’m not suggesting you buy a sales-bot to go on property visits ….yet… but I do want you to think about using automations to do all the things you [...]
If you’re looking for the “absolute minimum” in Internet marketing, it’s a website. I’m not just saying that because I build them, your Internet presence in this day-and-age is critical. I hate to tell you, but your brokerage’s website doesn’t count. If you decided to leave your broker tomorrow, they will delete [...]
In the beginning of my career, there was one thing people always asked for. A way to showcase listings on their website …and oh yeah, they don’t want to pay for an IDX. IDX monthly fees can be expensive! But there aren’t any listing plugins available for commercial real estate and trying [...]